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There are three main ways to be persuasive and convincing when writing an essay. They are as follows:
There are three main ways to be persuasive and convincing when writing an essay. They are as follows:
Ethos (also known as credible) persuasion.
Ethos (also known as credible) persuasion.
Pathos (also known as emotional) persuasion.
Pathos (also known as emotional) persuasion.
Logos (also known as logic or reason) persuasion.
Logos (also known as logic or reason) persuasion.
How to build credibility in your writing:
How to build credibility in your writing:
1. Write with Authority- You want to sound professional and like you know what you're talking about (even if you don't know) . By using a third person perspective with a formal tone you can sound more like an expert giving advice and not someone just giving an opinion. If you forgot what is third person perspective and what formal writing is review the Informational Text Structure Presentation.
1. Write with Authority- You want to sound professional and like you know what you're talking about (even if you don't know) . By using a third person perspective with a formal tone you can sound more like an expert giving advice and not someone just giving an opinion. If you forgot what is third person perspective and what formal writing is review the Informational Text Structure Presentation.
2. Use facts- You can use a direct or indirect citations to add facts to build credibility. If you forgot the difference between the two revisit the "Citing Evidence" page on this website. You don't always have to cite evidence with facts, however, for example if I state a fact like "If I throw a ball off a cliff gravity will pull it down to hit the bottom". That is a fact but because it is a well known fact I didn't need to cite it.
2. Use facts- You can use a direct or indirect citations to add facts to build credibility. If you forgot the difference between the two revisit the "Citing Evidence" page on this website. You don't always have to cite evidence with facts, however, for example if I state a fact like "If I throw a ball off a cliff gravity will pull it down to hit the bottom". That is a fact but because it is a well known fact I didn't need to cite it.
3. Stay consistent- This means that you need to keep your style and tone the same. If you are writing in third person perspective then stay in that perspective. Don't jump from first and third perspective. The same goes with formal and informal writing. For example, if you are doing a research paper and need to sound professional if will disrupt your writing to start making jokes in an informal tone.
3. Stay consistent- This means that you need to keep your style and tone the same. If you are writing in third person perspective then stay in that perspective. Don't jump from first and third perspective. The same goes with formal and informal writing. For example, if you are doing a research paper and need to sound professional if will disrupt your writing to start making jokes in an informal tone.
4. Use an expert or another authority- This is most often done through citing evidence. You find someone that agrees with your argument or viewpoint that has more authority than you. This could be a journalist, doctor, scientist, or any person that has more knowledge and/or higher position (like a Professor, Ph.D, or successful business person). In essence in your writing you are showing that if these experts agree with your point of view that the reader should agree with you too.
4. Use an expert or another authority- This is most often done through citing evidence. You find someone that agrees with your argument or viewpoint that has more authority than you. This could be a journalist, doctor, scientist, or any person that has more knowledge and/or higher position (like a Professor, Ph.D, or successful business person). In essence in your writing you are showing that if these experts agree with your point of view that the reader should agree with you too.
Here is a student example on writing with credibility:
Here is a student example on writing with credibility:
Hypnosis can help us overcome challenges and habits on the subconscious level. This method is a more relaxed and natural way of changing views or opinions on certain topics like addictions. Some people may think that they can handle their own feelings and force themselves to stop a habit only by using pure willpower. This is not always correct, Carla Chala, a clinical hypnotherapist says,”New, good habits need to be formed by changing beliefs, values and expectations at the subconscious, "feeling" level. This happens by improving your ability to identify a negative behavior, emotion or thought before it actually takes place.” From this quote, Chala is addressing that emotions are crucial in changing behaviors and habits. This is why Hypnosis is so helpful, it connects to your subconscious or “feeling” part of your brain and affects you in a more natural way.
Notice how this author ties in the credibility of an author that is 1) factual 2) someone of authority and 3) it makes them as an author look like they have more authority and credibility!
Notice how this author ties in the credibility of an author that is 1) factual 2) someone of authority and 3) it makes them as an author look like they have more authority and credibility!
How to build emotion in your writing:
How to build emotion in your writing:
1. Match the emotions you want your reader to experience with the message of your essay. What this means is if you want your reader to be inspired, concerned, scared, sad, ect.. with your overall message you want to have their emotions match your message.
1. Match the emotions you want your reader to experience with the message of your essay. What this means is if you want your reader to be inspired, concerned, scared, sad, ect.. with your overall message you want to have their emotions match your message.
2. Use questions to get readers to feel in a powerful way. Questions direct readers attention and a well designed and well placed question can tug at the readers emotions.
2. Use questions to get readers to feel in a powerful way. Questions direct readers attention and a well designed and well placed question can tug at the readers emotions.
3. Open up about yourself- When you are allowed to write in a reflective and personal style you can share personal things about yourself that can be both powerful emotionally and connect to your reader. If your reader can relate to you almost to say "Yeah, I know what they are feeling because I have felt the same." then that is a good connection to make emotionally.
3. Open up about yourself- When you are allowed to write in a reflective and personal style you can share personal things about yourself that can be both powerful emotionally and connect to your reader. If your reader can relate to you almost to say "Yeah, I know what they are feeling because I have felt the same." then that is a good connection to make emotionally.
4. Use stories- These stories can be personal or they can be ones your have heard or read somewhere else. They don't have to be your stories but they should drive the readers emotions and build up the point your are making in your writing. Stories don't need to be long to be impactful, they just need to have a purpose which should be to touch reader's emotions and/or prove your point. Just remember to show your emotions in stories and don't tell.
4. Use stories- These stories can be personal or they can be ones your have heard or read somewhere else. They don't have to be your stories but they should drive the readers emotions and build up the point your are making in your writing. Stories don't need to be long to be impactful, they just need to have a purpose which should be to touch reader's emotions and/or prove your point. Just remember to show your emotions in stories and don't tell.
An example from an author:
An example from an author:
There I was sitting in my car with the engine off. I couldn't bare to go inside and face my wife. How could I tell her I that I lost my job? How could I face her when I can't even face myself. My breaths are shallow. Full of pain and anxiety of an uncertain future. We just had our second child and I don't know how I will take care of them when I can't take care of myself. I am lost and I want to curl up into a ball and cry and at the same time I want break everything that I can get my hands on. I'll open the door and take it one step at a time. One, two. Just move and don't think. Three, four. Will she hate me when I tell her? Crap, stop thinking about it. Five, six, seven. A few more steps, no turning back now. Eight, nine, ten. I reach out for the door knob and I feel a flood of emotions that I can't control. The door swings open. I can control this, I know I can. I open my mouth to try and be casual when greeting my wife. Then I lose it. I collapse and my knees hit the floor hard. All I can do is sob and moan like an infant.
Notice how this author doesn't tell you that you should feel. They don't tell you to feel sad and empathetic but rather they show you through focusing on the different feelings they were going through to get the reader to feel as they do.
Notice how this author doesn't tell you that you should feel. They don't tell you to feel sad and empathetic but rather they show you through focusing on the different feelings they were going through to get the reader to feel as they do.
How to build logic and reason:
How to build logic and reason:
1)Organize your thoughts clearly.- Your reader needs to follow your thoughts and points that you make. If you are disorganized with your delivery than the reader can't understand your message and point your are making.
1)Organize your thoughts clearly.- Your reader needs to follow your thoughts and points that you make. If you are disorganized with your delivery than the reader can't understand your message and point your are making.
2)Make connections with your thoughts- building reason and logic are all about making sense. It makes sense to look both ways before crossing the street because if you don't you could get squished by a car. If your reader doesn't know what a road is or a car is then they can't make the connection. Okay, most people know those two things but what if you were talking about a Boeing 747 and the dangers of updrafts? Make sure as you build reasoning that you're reading continues to make the connections and that you don't lose them.
2)Make connections with your thoughts- building reason and logic are all about making sense. It makes sense to look both ways before crossing the street because if you don't you could get squished by a car. If your reader doesn't know what a road is or a car is then they can't make the connection. Okay, most people know those two things but what if you were talking about a Boeing 747 and the dangers of updrafts? Make sure as you build reasoning that you're reading continues to make the connections and that you don't lose them.
3)Make sense to the reader- Your reader probably doesn't know what you know and sees the world as you see it. Your reader needs to view the topic as you view it. If climate change makes sense because there is examples of it all over the place then point those examples out for the reader so they can see the connections that you see.
3)Make sense to the reader- Your reader probably doesn't know what you know and sees the world as you see it. Your reader needs to view the topic as you view it. If climate change makes sense because there is examples of it all over the place then point those examples out for the reader so they can see the connections that you see.
Here is an example of logic and reasoning in a paragraph:
Here is an example of logic and reasoning in a paragraph:
Car air bags save people's lives everyday. With the invention of the air bag it meant that people could have a greater chance of surviving a terrible car crash. Air bags along with seatbelt prevents people from slamming into glass and metal at high speeds. While admittedly many people still die in car crashes there is still no denying the success of lives saved from people hitting a bag of air rather than the rest of the car. The logic is simple: Air bags save lives and thank goodness car companies are required to install them on each new car that comes out.
Notice how the author makes sense and uses logic to make connections for the reader to persuade them that their point is right.
Notice how the author makes sense and uses logic to make connections for the reader to persuade them that their point is right.
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