Allena Holzworth

Q: What sparked your interest in content creation within motorsports?

A: I won a competition through Formula One for the 2023 Australian Grand Prix. At that time, I was only posting travel content on social media, and it was just for fun. But when I won that competition, I filmed that entire thing and posted it on TikTok throughout the weekend. I saw how many people were interested in it, and wanted to know the experience of going to a race. I was given crazy access with the VIP tickets - meeting Max, Daniel, and Checo, garage tours, and watching free practice from the Red Bull garage.

Formula One has always been something that I watched by myself but I had no one to talk to about it, and now, all of a sudden, I've been thrown into this community where I can make these videos and really find other people to talk about Formula One with. That kick started my whole journey. When I got back from that trip, it was more about ‘how do I continue this momentum and make this kind of a community?’, which is what I've been trying to do for the past two years now.

Q: Within your content, what is a “niche” you have (a series or a type of creation that is specific to you)?

A: I do a lot more of Grand Prix advice. Before races, I speak on what to expect, how many turns are at the circuit, and what to look for. That kind of stuff I've been doing before every race for the past two years, and I'm going to continue this season. I'm starting a new series called ‘Before the Lights Go Out’, so, a couple of hours before the race, what’s everything you need to know before the lights go out? 

Q: What’s important to you about building your motorsports community? What values do you consider?

A: I wanted my community to be somewhere where people can come and talk and not be afraid in the comments to speak their minds. I wanted to make it somewhere where it's a bunch of people who are very friendly, nice, want to all be friends, and talk about motorsports. 

Q: One thing you’d want to say to new women fans looking to join or learn about motorsports.

A: Don't be afraid to ask questions because we're all very happy to answer, and we're a very welcoming community, which I'm so happy about. Meeting all the other content creators, everyone is so nice and welcoming, and wants to help each other. We want you to be a part of this community also, so come jump in and we'll help you along the way.