SPANISH DEMO

Tie Into Goals

Mrs. _________, do you mind if I share some of my goals with you?

Well... As you can imagine, a lot of my friends are just laying around watching Netflix right now, but I'm using this as an opportunity to build my resume and gain some new skills, so I really appreciate you seeing my demo.

I’m working with Cutco because... (Skills / Experience / Resume / Future) ____________________________________________________________________________________________________________________

(Fast start only): Since I'm in my first week on the job, I have a ONE TIME contest and I have a goal of selling __________. That's a pretty big and scary goal for me, but I'm committed to working hard and giving it my best effort! So if you see ANYTHING that you might want to get, give me a shot to give you a super special friends and family deal that's so great that you'll be excited to take advantage of it.

Through CUTCO, I can earn a President’s Club letter, which will look great on my resume.

(FT students): I also have a chance to earn an All-American Scholarship for top preforming reps to help with school.

Transition to Demo

Ms. _________, since I'm new, I’m going to be following my outline. Is that okay?

Like I mentioned on the phone, you don’t have to get anything, BUT if you see something you like, you can get it today. Not only would you be getting a great product, you would be helping me toward my goals!

CUTCO is a great investment because it saves time and money. You can get pre-packaged SETS or you can customize something and we have tons of accessories and gifts.

Some customers have asked if our business is struggling because of the quarantine and the recession, but it's actually the opposite. During recessions, people don't stop spending money, they just stop wasting it on cheap stuff. When times are tight, people tend to invest in things they know will save them money and last them a long time.

Because of quarantine, people are preparing more meals at home, and as a result, CUTCO is in very high demand and were up over 60% in 2020 compared to 2019! Last year was our best year in history at over $300 million in sales.

Here's another question: Whenever you prepare food at home, do you do it because you HAVE to do it, you LIKE to do it, or LOVE to do it?

Great! You're going to LOVE CUTCO!

PRODUCT VIDEO

The first part of my presentation is a short video, just under 7 minutes. It shows the quality of CUTCO, and after that, I’ll show you the TOOLS in our basic set. I need you to have a pen and paper because I'm gonna give you a quiz at the end... Just kidding! But you do need the paper to jot any questions or notes during the video. Let me know when you have a pen and paper ...

OK, A few things to know:

1) In this video these are all real customers. Some of them have had CUTCO for decades.

2) Notice the Forever Guarantee. This is one of the reasons we are the top-selling brand in North America.

3) When the video is done, I'll ask what impressed you most. So it's ok to jot down any notes or questions.

Paring Knife (2 3/4”) (Slide 3)

This is CUTCO’s “Air Knife” because it’s only used in the air. It has an extra-long handle to make peeling and paring more comfortable and safer.

Play the video and read

You’ll use this for small jobs in the air like apples, strawberries, bananas, and kiwis! What would you use your paring knife for? (listen to customer and let them respond)

But it's never on the cutting board, that’s why you have your…

Trimmer (4 7/8") (Slide 4)

This is your “Small Utility Knife” for small fruits and veggies. Watch this and you'll see how smooth this is.

You’ll never smash a tomato ever again! It's also great for cucumbers, oranges, lemons, and limes and awesome for slicing raw chicken into strips.

There are 3 different color handles; the black, white, or red handle. Which color do you like better? (listen to customer and let them respond)

Great choice! The ________ is nice.

Everyone loves the versatility of the Trimmer, but it's not used for spreading or serving, that’s why you have your…

Spatula Spreader (5") (Slide 5)

The wide, flexible Double-D® edge allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! It's perfect for getting peanut butter out of a jar or brownies out of the pan. And it's the best avocado knife because you can cut it, get the pit out, and spread with all one tool!

What would you use this one for? (listen to customer and let them respond)

Perfect! But you'll never use it on meat or large vegetables, that’s why you have your...

Petite Carver (6 3/4”) (Slide 6)

This “Medium Utility Knife” is your everyday meat knife great for carving chicken and small roasts. It’s also great for large summer fruits and tough vegetables. Wait till you see this one glide through a pineapple!

The Turning Fork has three sharp tines make it easy to turn meats and veggies while cooking, get pickles and olives out of jars, and turn bacon!

None of the tools we've seen so far are used for larger foods, that’s why you have your...

Butcher Knife (8 1/8") (Slide 7)

This “Heavy Duty” knife protects your other knives because it's the only tool in the basic set strong enough for large melons, hard squashes, and larger meats. It the best for separating frozen foods too.

This is like the warrior in your basic set, what would you use your butcher knife for? (listen to customer and let them respond)

Great! But it’s not a chopping knife, that’s why you have your...

Petite Chef (7 5/8”) (Slide 8)

The high knuckle clearance makes it comfortable & safer for dicing, mincing, and chopping. This is your “Delicate Chopper” and it's great for the 6 S’s—soup, salad, stir fry, stew, stuffing, & salsa!

Chef knives are for chopping, but not for slicing back and forth; that’s why you have your...

Slicer (9 3/4”) (Slide 9)

It’s the best bread knife in the world, but it's great for way more than just bread. This is the longest of all the Double-D® edges and it's great for cutting cakes, shredding lettuce, and slicing boneless meats.

What would you use your slicer for? (listen to customer and let them respond)

Now the SLICER is not for anything with a bone; that’s why we have your...

Master Carving Set (9") (Slide 10)

It’s like your “Spare Tire”. You won’t use it every day, but you’ll be glad you have it!

You’ll need it for your BBQ, big roasts, and family occasions. Having both forks in the set is important; the turning fork that you saw earlier picks food up while this carving fork holds meats down and it's wide enough to go around bones.

Can you see how over a lifetime you’re going to use every tool in your basic set? (listen to customer and let them respond)

TABLE KNIVES (Slide 11)

To complete your set, these are your awesome Table Knives! This is CUTCO's number one selling tool because people always get several at a time and they are used for every meal: breakfast, lunch, and dinner. The wide blade and rounded tip makes it safer and great for spreading, but with the Double-D® edge, it cuts like a steak knife!

We recommend two Table Knives per family member so you don’t have to wash them after every meal and for when you have guests for dinner.

Let’s see how our Table Knives work on some tough leather... (Play Leather Video - then next slide)

STEAK KNIVES (Slide 12)

For customers who like the feel of a larger "steakhouse style" STEAK KNIFE, our two larger sets - the Complete Set and Family Set come with the option for steak knives instead of table knives.

The 'Signature' Set comes with 10, and the 'Complete' Set comes with 12, so these sets are perfect for the holidays or when you have company over, or if you just don't want to run the dishwasher constantly, you'll have some extra table knives or steak knives.

Do you see the different STORAGE OPTIONS? (Slide 13)

Mrs. ______, it would be dangerous to have really sharp knives floating in a drawer. Our sets come with a solid oak woodblock which are pressure treated and sealed so they'll always look great and stay sanitary on your counter! We also have STORAGE TRAYS for the drawer or on a wall.

If you were considering a set today, are you more of a block person or a tray person?

(listen and respond to answers)

ENTERTAINER PACK (Slide 14)

To complement your Homemaker Set, we also have incredible GADGETS.

Our 4-piece Entertainer Pack has comfort-grip handles and is, of course, forever guaranteed.

1. Your Cheese Knife has large holes so cheese and starchy-sticky foods don't stick to the blade. Many customers say this is great for potatoes.

2. This is the greatest peeler on planet earth. It peels both ways, forward and backward.

3. Your CUTCO ice cream scoop is made of a special material that makes it's easier to scoop hard frozen ice cream. It's pretty handy for scooping seeds from melons and pumpkins.

4. The pizza cutter, is guaranteed forever, the blade comes out for easy clean-up, and it's safe for kids because it's the perfect weight of carbon steel to go through crusts, breads, and shells!

SUPER SHEARS (Slide 15)

But, we saved the best for last! The most famous tool that we make are the SUPER SHEARS. This video has narration so I'll make sure my sound is on.

PLAY VIDEO

They're pretty impressive, right? And did you see how the two blades come apart for cleaning!

You'll use them for opening those hard plastic packages from Costco and also for opening bags of chips, cutting cloth, herbs, broccoli, so many uses.

What would you use the shears for?

SUMMARY

Mrs. _______, let me review why so many people choose to invest in CUTCO:

• You’ll always have sharp American made knives that are comfortable, safe, and sanitary.

• CUTCO is guaranteed forever so it would be the last set of knives you’d ever buy.

• And CUTCO saves a lot of money! Most customers who buy Cutco eat out less.

• If that saves just $60 a month, it’s $720 saved this year—Over 25 years you’ll save $18,000!

• There are several reasons why so many customers choose sets: (READ SLOWLY)

  1. Sets have the right tool for the right job.

  2. Sets have a built-in discount so it’s more affordable.

  3. Sets come with a FREE cutting board and other FREE bonuses.

  4. Sets are much SAFER because they come in a block or tray.

  5. And we have interest-free monthly investment options so you don’t have to pay for it all at once!

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