The WHS Marketing Major offers students an array of advantages, from career readiness and hands-on experience to creative, college preparatory-level classes. Distinctive course offerings allow majors to explore commonalities among businesses, such as personnel management, finance, advertising, planning and resource management. Marketing Majors succeed in the classroom and in life by developing the ability to identify consumers’ needs and wants, assess the competitive environment, select customer targets and develop an appropriate marketing strategy with the goal of building and maintaining satisfying customer relationships

GR: 9-12 Prerequisite: None Note: (0.5 Credit)

Introduction to Business is a course designed to survey the fields of business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest. The course exposes the interested students to many functions of modern business and shows them how these functions exist in a changing society and the type of decisions which must be made within that environment. This course will also expose students to the multitude of career fields in the areas of business and highlight the importance of business and business ethics in the modern society.

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GR: 10-12 Prerequisites: Intro to Marketing or Intro to Sports Marketing

Got marketing on the brain? Want to put those creative skills to the test? Advertising is the next step in your journey through the Ida B. Wells Marketing Program of Study. In this course students will learn about the history of advertising, the fundamental principles of messaging and brand storytelling, traditional and digital media vehicles, and the art of the creative brief. The work of great agencies ranging from Wieden + Kennedy to NY’s Droga5 to London’s Saatchi & Saatchi will be examined and appreciated. This high energy class will provide an opportunity for students to complete the Marketing Program of Study and apply their marketing skills they have gained and developed in their previous marketing courses.

Grade: 9-12 Prerequisite: None

Good financial habits are foundational skills that every person needs. Enrolling in Finance 1-2 is a great way for students to learn about the many financial aspects of their futures. Students will learn about managing money, borrowing and financing purchases, earning power, investing, financial services, insurance, and paying taxes. Students will be learning the basics about business financials such as balance sheet and income statements as well as evaluating important metrics like the cap ratio to understand business financial leverage. Students will learn to develop and manage their own finances and the skills and tools to have strong financial literacy.