Classes labeled DUAL are Dual Credit classes, meaning you can earn college credit for them. Classes labeled AP are Advanced Placement classes.
The WHS Marketing Major offers students an array of advantages, from career readiness and hands-on experience to creative, college preparatory-level classes. Distinctive course offerings allow majors to explore commonalities among businesses, such as personnel management, finance, advertising, planning and resource management. Marketing Majors succeed in the classroom and in life by developing the ability to identify consumers’ needs and wants, assess the competitive environment, select customer targets and develop an appropriate marketing strategy with the goal of building and maintaining satisfying customer relationships
GR: 9-12 Prerequisite: None Note: (0.5 Credit)
Introduction to Business is a course designed to survey the fields of business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest. The course exposes the interested students to many functions of modern business and shows them how these functions exist in a changing society and the type of decisions which must be made within that environment. This course will also expose students to the multitude of career fields in the areas of business and highlight the importance of business and business ethics in the modern society.
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GR: 10-12 Prerequisites: Intro to Marketing or Intro to Sports Marketing
Got marketing on the brain? Want to put those creative skills to the test? Advertising is the next step in your journey through the Ida B. Wells Marketing Program of Study. In this course students will learn about the history of advertising, the fundamental principles of messaging and brand storytelling, traditional and digital media vehicles, and the art of the creative brief. The work of great agencies ranging from Wieden + Kennedy to NY’s Droga5 to London’s Saatchi & Saatchi will be examined and appreciated. This high energy class will provide an opportunity for students to complete the Marketing Program of Study and apply their marketing skills they have gained and developed in their previous marketing courses.
Grade: 9-12 Prerequisite: None
Good financial habits are foundational skills that every person needs. Enrolling in Finance 1-2 is a great way for students to learn about the many financial aspects of their futures. Students will learn about managing money, borrowing and financing purchases, earning power, investing, financial services, insurance, and paying taxes. Students will be learning the basics about business financials such as balance sheet and income statements as well as evaluating important metrics like the cap ratio to understand business financial leverage. Students will learn to develop and manage their own finances and the skills and tools to have strong financial literacy.
Grade: 10-12 Prerequisite: Intro to Marketing or Intro to Sports Marketing
This course gives students an opportunity to broaden their business experience at Wilson High School. Business Management will explore the history of management, management best-practices and management theories. Students will complete case studies and discussions surrounding topics such as management types, environment effects on business, ethics, and social responsibility. Business Management is one of the many courses offered in the CTE department and can be one option students take to complete the Marketing Program of Study.
GR: 10-12 Prerequisite: Intro to Marketing or Instructor Approval
This course emphasizes the analytical skills and procedures needed by business and teaches students basic accounting concepts and skills to prepare them for financial record-keeping responsibilities in their current or future job. The course presents double-entry accounting and covers the accounting cycle, including journalizing, posting to the general ledger, preparation of financial statements, petty cash, bank reconciliations, combined journal, special journals and payroll. This course is the ideal way for students to acquire a valuable skill as well as begin to develop an appreciation of the role of accounting in the assessment and management of a business. Accordingly, it is recommended for students interested in business generally, and for those planning a career in accounting.
GR: 11-12 Prerequisites: Students must have taken AT LEAST one of the following classes: Business Management, Finance, Adv. Marketing
Students are fully responsible for managing and operating the IBWHS Store. Store management positions include operations, finance, inventory, and promotion. The store is open during tutor time and lunch. Students must apply with the instructor.
GR: 9-12 Prerequisite: None Note: (.5 Credit)
This class is designed for the students interested in gaining knowledge of everyday business concepts and learning to utilize Microsoft’s Office Suite. The course features the most common Microsoft Office applications and develops skills using MS Word, Excel, PowerPoint, and Access. Additionally, this class provides an overview of internet basics and file management. The class also emphasizes communication skills, presentation skills, vocabulary, and understanding key concepts that are valuable for an individual in the business world. This course is recommended as an exploratory/introductory course in the Ida B. Wells-Barnett Business/Marketing Program, but is also very useful for all other students who are not planning to take additional business courses.