Why Skyscraper Technique Fail & Which Lessons We Have To Learn

Why it didn't work (or: how not to fail)

We suggest a guide to skyscrapers:

We did a thorough competitive analysis and provided a great piece of in-depth content that clearly gave a reader more value.

We had worked with a list of link sources and had chosen platforms worth reaching.

We had separated the website owners individually, experimenting with a few different templates.

However, we were not successful.

Analyzing what went wrong, we had many reasons or hypotheses in mind:

The keyword was wrong

Although many teams at work have a great need to improve communication, I felt that our topic is not as appealing in terms of linking to Backlinko's "200 Google Ranking Factors". The value of Dean's item output is more obvious and tangible since Google's ranking at the top is a pain for many marketers.

If we try another keyword, we may not get other results.

However, we would have to spend another 40 hours to find out.

we did not

Instead, we've focused on safer methods of attracting backlinks.

My advice: if you are going to use the Skyscraper technique, choose a topic that is really painful for your audience.

Clearly, team communication is not at the top of the hierarchy of people's needs.

People don't know you

If you're not starting now, you probably haven't built enough brand recognition and authority.

Their social media and online presence are not influential enough.

Simply put, no one knows you.

The brand takes time.

It takes time to become an expert in a niche.

If your name rings a bell, people are more likely to connect with you. Therefore, the less popular your name / brand is, the higher the quality of the content you deliver. Get additional information about SEO Tips For Small Businesses from our professional team. Let's engage with us.