How to optimize Google Places

If you have a business and you haven't heard of Google Places, you lose. Many people focus on getting to page one from Google's organic or PPC results, but people often overlook one of the easiest ways to get to page one. Google Places optimization is Google's free business listing service. This service allows business owners to create profiles for their business that include their business name, location, images, business hours, phone number, website, videos, and even put it on the map ... literally! When you create a Google Places account, you automatically place your business on Google Maps.

When someone does a search on Google, they will see organic and paid search results, as well as local Google rankings. Geographic targeting is based on your computer's IP address and several other factors. This is extremely effective for small local businesses, as many cannot compete with larger companies that have infinite marketing budgets and resources. With dedicated effort, small businesses can quickly become leaders in Google Places. Here are some tips to help you rank higher in Google Places results.

Customer Reviews -

Clearly ... the more reviews you have, the better. Ultimately, Google wants to provide its users with a good experience and relevant content. By providing positive feedback through ratings and promoting interactivity, Google will increase its "place" in the results as there is a lot of traffic. How are these qualifications obtained? Ask your customers! Send an email asking customers to leave a review, request a review from your Facebook fans, or create an interesting marketing ad (i.e. go to Google Places and submit a review, and you could win a flat screen TV ). For the best resource of domain authority stacking, find out here now.

Other company files:

Google searches other company files for the phone number, address, company name, etc. The more consistent it is when you put your information in other directories. The better you are in Google's locations, the better this information will appear on your profile. Why is that? Google likes to feel like it delivers relevant results. When your business information is inconsistent across the Internet, it appears to be junk information.

Keywords:

gives you the ability to enter specific keywords that people can use to find your business. Be specific and do your research before entering these keywords. For example, if you are a new home builder in Flower Mound, Texas, you can use keywords like "New Homes Flower Mound" or "New Home Builder Texas" instead of "Houses," "Flower Mound" and "Texas." . Also, don't try to fool Google by overfilling your business name with keywords. You will understand! Instead, enter the correct name of your company.