Overview Led the planning and execution of Care Hospice’s annual weeklong National Sales Recognition Event, a high‑visibility program honoring top sales performers and senior leadership. Each year brought 60+ attendees—including award recipients, executives, and the President/CEO—to a luxury destination for a multi‑day experience blending strategic workshops, recognition ceremonies, and curated excursions. 

 My Role Served as the end‑to‑end event architect, managing all planning, logistics, creative elements, vendor relationships, attendee experience, and onsite execution across three consecutive years. 

Key Responsibilities

• Established and led the executive stakeholder committee (President, VPs of Sales) to define event goals, themes, and outcomes.

• Selected destinations and partnered with hotels to secure room blocks, meeting spaces, catering, AV, and onsite support.

• Managed all attendee travel, including coordinating flights, ground transportation, and special accommodations.

• Designed full event agendas, including workshops, breakout sessions, keynote speakers, recognition ceremonies, and evening events.

• Created all event materials: slide decks, workshop packets, table tents, name badges, signage, award presentations, and communication templates.

• Evaluated and booked entertainment, speakers, excursions, and offsite activities (e.g., spa, fishing, ATV, sunset cruises, horseback riding).

• Designed and facilitated workshop experiences, including a best‑practice interview series with award recipients that was later repurposed into onboarding training videos.

• Coordinated with Marketing to select and produce branded giveaways, welcome bags, and custom awards.

• Managed onsite execution, ensuring seamless transitions, guest experience, AV performance, and vendor coordination.