Social Networks
Top Social Networking sites...
Facebook
- Headquarters: Menlo Park, CA
- Founded: 2004
- Active Monthly Users: 2.45 billion
This OG social media network is tried and true, and no matter your industry, there’s a space for you on Facebook.
Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
While the News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing in ads.
Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.
Twitter
- Headquarters: San Francisco, CA
- Founded: 2006
- Active Monthly Users: 330 million
Fast and sometimes furious, certain businesses really thrive on Twitter.
If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter.
On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.
Jump into threads, provide value, share your own content as well as others, and join the nonstop conversation.
Instagram
- Headquarters: Menlo Park, CA
- Launched: 2010
- Active users: 1 billion
Instagram is a smorgasbord of eye-catching visuals and inspiring creativity.
It’s also a social network where product-based businesses, influencers, and coaches can thrive.
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the ‘gram.
If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with virtually even split between male and female users.
Linkedln
- Headquarters: Mountain View, CA
- Founded: 2003
- Active Monthly Users: 310 million
Within its massive network of professionals, you’ll find more than 61 million users in senior positions on LinkedIn.
If you’re looking for decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.
Did you know that 44% of LinkedIn users have an income above the national median? Or that more than 50% of Americans with a college degree use LinkedIn?
It might not be the flashiest social media network, but there’s unlimited potential for connecting with an elite group of professionals who can make a difference for your business.
Pinterest
- Founded: 2010
- Headquarters: San Francisco, CA
- Active Monthly Users: 322 million
Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout and DIY-related pins.
In addition, anything with rich visual can thrive on Pinterest.
Notably, 81% of Pinterest users are female – if you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.
That’s not to say that men aren’t on Pinterest.
In fact, 40% of new Pinterest signups are male
Reddit
- Founded: 2005
- Headquarters: San Francisco, CA
- Active Monthly Users: 430 million
Reddit heralds itself as “the front page of the internet.”
According to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit has a unique blend of content and community, with more than 150,000 communities dedicated to every topic imaginable.
With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.
Snapchat
- Headquarters: Los Angeles, CA
- Founded: 2011
- Active Monthly Users: 360 million
If your target demographic is young, you definitely want to get in on Snapchat.
The most active users are Snapchat are 13-year-olds, and they’re spending upwards of 30 minutes a day on the app.
Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.
Tumbir
...is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. People share a wide range of things on Tumblr from cat photos to art to fashion.
On the surface, a Tumblr blog can look just like any other websites. So many blogs that you come across online might be using Tumblr!
If you want to consider Tumblr for your marketing, Viral Tag has written a starter guide to Tumblr marketing.