Exhibit 7

Task:

For your next portfolio exhibit, I would like you to design a flyer that combines images and text.

Idea:

I figured it would be fun to make an adoption flyer for a local Humane Society to encourage adoptions.

Process:

First, I made a Photoshop file by 11X17 inches at 300 dpi. I pulled a few public domain pictures off of Pixabay of animals and proceeded to clip them from their respective backgrounds. I did this to a few different animals, but went with a basic house cat and a example of a very misunderstood dog-breed. I proceeded to place these cut-outs on a solid color background. Then I pulled up the local shelter's website and proceeded to center align the top text details. I felt like the bottom information felt best aligned differently from the center aligned title. From there, because the shelter provides services to a rural farm-dominate community, I proceeded to pull a background of something similar to the area.

Design:

Contrast: My go-to simple text coloring seems to always be a black and white contrast. I also felt that with the wide open background, a simple boxing in of the image could provide contrast against the natural horizontal lines of the nature scene. I also used contrasting font faces, one with a bit more of a script-like sense, and another that is very basic and seems handwritten.

Alignment: Because my eye automatically enjoys center aligned text more, and is more drawn to it, I made the title center aligned. The logo/saying of the shelter is on the left.The bottom information is just under the animals who appear out of the right side in order to contrast the title font. I felt like it flowed well because we read left to right, and the text kind-of mimicked that sense.

Proximity: I felt like the title worked best with some breathing room around the top, and below the centered information. I also kept the kitten and the dog closely together and looking to the left in order to allow for more negative space.

Color: The unsaturated colors of the background and the animals unified the piece, and brought a feel of sympathy towards the animals.

Typography:

Credits:

Page updated

Google Sites

Report abuse