Lightform

When I first saw this I thought it was a very interesting product. Being able to read in real world objects and surroundings and superimposing images, text, videos and art onto these objects and transforming them into something completely new and enhanced is amazing.

Instead of having this augmented reality world that is filled with art and wonder limited to small devices surrounding a person's face or handheld devices, this product transforms entire spaces and allows many people to experience the same thing all at once. I believe this product could transform the art world. This serves as a whole new way to bring art to life.

Normally, we are used to bringing reality into the virtual world and this brings the virtual world out into reality. This also has the potential for being a very big move in the marketing field as well. Being able to advertise on a huge scale with only projectors would not only be cost effective but also it would be good for the environment. It could replace billboards and fliers.

Another side of this that I found particularly interesting was the side that could be used to give tutorials. This would be very beneficial in multiple disciplines and would improve the training of individuals. It would provide an individualized and specialized experience for the person who is learning and would probably lead to a higher rate of information retention. This could also be helpful in schools and teaching younger children abstract concepts that would be easier to understand if visualized.

As for the pricing, it is a bit on the expensive side for individual use but since it could be enjoyed by many people at the same time it could be considered as a good investment if used for displays, marketing or even for educational purposes.

All in all, I believe this has great potential in the fields of art, education, and marketing. It's a visually pleasing and relatively inexpensive hay to bring about a wonderful experience to many people at once while replacing resources and mediums such as paper, ink etc. leading to an overall reduction of waste.