What to Include Throughout the Pitch

• Develop a compelling oral presentation for each design concept.  

• Include both visual and written materials in your pitch deck (PPT).

• Practice your delivery to ensure confidence and clarity.

• In your pitch, explicitly discuss how your designs meet the communication needs as stated in The Brief. 

• Highlight the quality aspects of your designs, linking them to principles of good design.

• Use evaluative language to discuss the strengths & weaknesses of your design work. 

• Don't just describe your designs; critically analyze their strengths and potential weaknesses/areas for further development.

• Evaluate how well they meet specific aspects of the design criteria.

• Apply convergent thinking: Show how you've narrowed down and refined your ideas throughout the process. This may be through feedback, annotation routines, analysis methods, etc. 

• Plan a method of feedback for each presentation for The Pitch. Using Google Forms or Survey Monkey.  Plan for specific feedback that relates to areas of weakness that you have identified for improvement. 

• Address ethical and legal considerations: Discuss any relevant ethical or legal issues in your presentation. Show how your designs comply with these obligations.

• Demonstrate understanding of good design: Explain how your choices contribute to the overall quality of the design, using specific Concepts of Good Design.