Develop Phase in the Design Process
Develop Phase in the Design Process
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The development phase is a crucial step in the design process where you refine your initial concepts and explore potential design ideas. Here’s what it entails:
Inspiration and Analysis
Inspiration and Analysis
Source: Gather inspiration from the Discover and Define phases.
Purpose: Reframe and define design problems based on a written design brief.
Activities:
Seek further inspiration.
Analyze collected inspiration.
Source: VCE Visual Communication Design EXEMPLAR folio pages, Top Designs, 2024
Idea Generation and Exploration
Idea Generation and Exploration
Divergent Thinking:
Engage in brainstorming using both words and images.
Rapidly sketch ideas.
Experiment with methods to create and recreate designs iteratively.
Source: VCE Visual Communication Design EXEMPLAR folio pages, Top Designs, 2024
Experimentation with Design Elements, Materials, Methods, and Media
Experimentation with Design Elements, Materials, Methods, and Media
Use a variety of materials and media relevant to your design brief.
Explore design principles and elements.
Explore Gestalt Principles of Visual Perception
Annotate your development work with design decisions and evaluations.
Source: VCE Visual Communication Design EXEMPLAR folio pages, Top Designs, 2024
Testing and Evaluation
Testing and Evaluation
Assessment:
Focus on the quality of your ideas, not technical drawing accuracy.
Avoid copying, tracing, or scanning existing imagery.
Emphasize originality in developing ideas.
Use freehand drawing methods (e.g., perspective, orthogonal) if desired.
Types of development drawings can include schematic diagrams, ideation sketches, storyboards, mock-ups, and illustrations.
Remember, during the development phase, your creativity and ideation are key, and you’ll be evaluated based on the strength of your ideas rather than technical drawing skills.
Source: VCE Visual Communication Design EXEMPLAR folio pages, Top Designs, 2024
Develop: Generate ideas by experimenting with Media, Methods, Materials
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