College Journey

1. ACADEMIC EXPERIENCE & ACHIEVEMENTS

Team 'Nuggets' AKA Best Team Ever!

My 4 year journey at SUSS has been filled with many ups and downs. However, what made school much more fun and bearable was the group of close friends I have forged friendships with. We called ourselves 'The Nuggets'. They are friendships that would last a lifetime, and I am beyond thankful to have met them at SUSS. Apart from developing a strong bond, we got to work on multiple projects together, and those experiences have brought us closer together. Having come together as individuals from different backgrounds, with different strengths and weaknesses, we had however, perfectly complimented one another! The bond, synergy, cooperation and teamwork developed between us were great, and one I'm so grateful for! They are just the BEST TEAMMATES EVER ~ When the opportunities arises to land us in the same group for projects, our team would always have a fun time, and we would always brainstorm on the wildest and best ideas, that even, we ourselves, take great pride in. Furthermore, it would often land us in scoring well for almost all projects we had worked on together (Further details of such projects will be highlighted in the next section below).

Apart from forging great friendships and doing well academic-wise, studying at SUSS had definitely altered my mindset and expanded my knowledge and world views. It has also honed valuable soft skills such as communications, project and time management skills, thereby, allowing me to grow as an individual. It had also developed a habit in me to be a more disciplined and responsible individual by seeing through tasks assigned. The experiences has also given me the opportunity to grow into an individual that is more inquisitive, one that seeks to constantly pursue and learn new things. This is evident through my internship experience highlighted under 'Career Journey' as well as my quest to pick-up new skills (eg. Photography, photoshop, art-classes via Udemy) that brings value to me. As such, this closely aligns well with the school's value on 'Head' - being a life-long learner.

Finally, the aspect on 'Heart' had been a constant since years beyond the start of my journey at SUSS. This core value was in fact, a key factor that had drawn me to join SUSS. I've always had a soft spot for helping and making a positive difference to those in need within society. Hence, while in Uni, I decided to join 2 service learning groups to extend a helping hand to 2 groups of vulnerable communities in Singapore - the less-privileged young and elderly (More information about my experiences can be found under 'Citizenship Journey').

Overall, I'm thankful for the experiences and memories created at SUSS. It is a school that encourages 'going beyond just academics'.

~ PROJECT HIGHLIGHTS ~

This section showcases the key projects I did with my groupmates over my college years at SUSS.

They aren't just normal projects, they are ones that my team and I are really proud of and had thoroughly enjoyed doing, despite the many challenges we had faced along the way.

In addition, they are assignments where our analysis and proposals were well-received by our professors and classmates, hence, landing us to score really well for the various modules. We had even topped the class for them! (:

So here's presenting you...

The fruits of HARDWORK & GREAT TEAMWORK;

Our BEST, most FUN and FULFILLING projects we've done ! ~

MARKETING MANAGEMENT (YEAR 2)

MARKETING PROPOSAL FOR A LOCAL STARTUP COMPANY

(B°NU, a food and wine lifestyle company)

TOP IN CLASS (2016)

CONSUMER BEHAVIOUR (YEAR 2)

IN-DEPTH BRAND ANALYSIS

(MAGNUM)

TOP IN CLASS (2016)

The team have identified the following key challenge and objective to set the direction of our marketing plan for B°NU:

An example of one of our proposed strategy is: B°Loved; allows couples to create momentous wine bottles

Aspects on brand personality, brand perceptions, consumers' attitude towards brand and more were assessed.

INTEGRATED MARKETING COMMUNICATIONS (YEAR 3)

RE-BRANDING PROPOSAL FOR OUR SCHOOL

(From UNISIM to SUSS)

TOP IN CLASS (2017)

SELECTED TOPICS ON DIGITAL TRANSFORMATION (YEAR 4)

IN-DEPTH MARKETING ANALYSIS & PROPOSAL FOR CLIENT

(Lufax, an International Financial Asset Exchange Co. )

TOP IN CLASS (2018)

The team have identified 3 key challenges faced by our school:

Hence, with goals of achieving the following objectives, we proposed to launch a campaign that promotes along our big idea of 'For the Limitless' !

This idea communicates how individuals in SUSS are empowered to go beyond their limits, create meaningful contributions to society, pursue their ambitions and strive to be more than who they currently are ~
The following showcases our proposed Logo design for the school's re-branding campaign:

The team further explored creative ways to support our proposed campaign idea by developing 2 mock-up videos as our key marketing collateral.
First, a Signature Piece - Official Corporate Video was developed to showcase the spirit of our school with us, students, believing that we can be bigger than what we are now; more than just students or working individuals.
The characters chosen further represents the various faculties in our school through the display of students possessing the various professional roles, and the terms 'creator, fighter, innovator, dreamer, caregiver and enabler ' were incorporated to capture the essence on how SUSS students are ‘Limitless’ ! (:

Next, a supplementary “SUSS: A Day in the Life of a Student” Video was incorporated to showcase the life and perspective of both Part-Time and Full-Time students as they journey through SUSS. Throughout the video, the school’s 3 core values (head, heart, habit) are subtly embedded through featuring scenes on academics, society and self-improvement.
More specifically, the Main Character (Myself) describes how SUSS’ developed her into an all-rounded individual that is professionally competent (Head), socially-conscious (Heart), and a self-directed learner with strong work ethics and values (Habit).

To convey the ‘Limitless’ essence of our campaign consistently, our other marketing collateral adopts a 'Split-face concept' to emphasise the spirit of believing in oneself to pursue bigger ambitions without limits:

Examples of our proposed strategies for Lufax to encourage University/College students across Philippines to start making sound financial decisions and investments.

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