What - are we solving

On average, consumers throw away 60 percent of the clothes that were brought within one year. In 2020, an estimated weight of clothes of 18.6 million tonnes ended up in landfills.

As you buy more clothes, the times you wear them decrease. In 2015, 100 billion clothes were sold, twice as much as 2000’s 50 billion. However, on average, the frequency customers wear the clothes reduces by 36%. 80% of the clothes that are believed to be recycled actually became waste. 57% of them are thrown into landfills, 25% are burnt, only 8% are recycled and remade as new products.

The clothes that lay in landfills will be burned and produce carbon dioxide. It pollutes the ecosystem. The earth is dying, and we are seeing everything going wrong, seeing piles of clothes that are full of dust laying in our closet. We must do something to prevent the worst situation.