The LHCb experiment is located at one of the LHC interaction points. It is fully instrumented at small angles to the beamline in order to optimise its response to b quarks (hence its name). However, early on in the experiment's life, we realised that it could also be used to study W and Z bosons in the forward region, to view the quarks and gluons in the proton, and to measure central exclusive production, a rare (colourless) interaction involving the strong force that is sensitive to exotic phenomena such as tetraquarks, odderons and saturation.