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Customer Market >>> Customer Markets Integration >>> Supermarkets (marketplace)
The company sells a variety of goods and accessories under one roof—this is the supermarket. As a rule, such places offer a wide assortment and low prices. Many customers are attracted by a wide variety of products, and a large number of customers gives the company the advantage of economies of scale.
Problems (Contradictions)
Problems (Contradictions)
The customers should visit as few places (stores, companies' offices) as possible (preferably, one place) for making their purchases in order to save time.
The customers should visit many different places (stores, companies' offices) to find the most suitable products.
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solutions
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