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Customer Market >>> Customer Markets Integration >>> Platforms
The article "Strategies for Two-Sided Markets" by Thomas R. Eisenmann, Geoffrey G. Parker and Marshall W. Van Alstyne (Harvard Business Review, 2006) addresses the phenomenon of multilateral markets.
The platform unites two or more groups of users, interrelated and interdependent to varying degrees. A typical example of a multilateral platform is the search engines that bring together people and advertisers.
The successful platform operates on the cycle model: the demand of one group of users develops the demand of the other party. For example, the more there are sellers and their offers on eBay, the more buyers will be looking for products and making purchases. In turn, the more there are solvent buyers, the more likely the sellers are to place their deals on eBay. The margin will grow with the growing user base.
The main value created by the platforms is the result of the interaction of customer groups.
Problems (Contradictions)
Problems (Contradictions)
The customers should visit as few places as possible (preferably, one place) to find information about products (goods and services) and suppliers so as not to waste time on shopping or visiting companies' offices.
The customers should visit many different places (shops, companies' offices) to find the most complete information about products (goods and services) and suppliers.
solutions
solutions
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