21-07.
Tying (commerce)
Pattern description
Pattern description
Tying (informally, product tying) is the practice of selling one product or service as a mandatory addition to the purchase of a different product or service. In legal terms, a tying sale makes the sale of one good (the tying good) to the de facto customer (or de jure customer) conditional on the purchase of a second distinctive good (the tied good). Tying is often illegal when the products are not naturally related.
Inventive problems
Inventive problems
The product price should be high in order to:
- get the maximum revenue;
- to cover production costs.
The product price should be low in order to:
- attract more customers;
- meet the expectations of customers;
- retain the number of customers.
References
References