15-03.

Mobile business development

Pattern description

Mobile business development is a category of business development which focuses on attracting new customers in the Mobile Web markets. There are large efforts being made to make innovative mobile ICT services work. Examples of these services include mobile tourist guides and shopping guides for consumers. As an emerging trend, technology and service providers combine their expertise and resources to design these services.

Inventive problems

It is necessary to invest in developing new products in order to create the new products.

There is no need to invest in developing new products in order to reduce costs.