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Pattern description
Pattern description
Interactive contract manufacturing (ICM) is a neologism to describe the business model of companies that design, build, and deliver interactive assets for their business partners. In this model, advertising agencies team with an ICM in order to provide their clients with websites, interactive campaigns and promotions, and other business solutions using internet technologies. The ICM operates as a complete suite of interactive resources and knowledge for the agency, focused on mutually growing revenues. During this process, the ICM traditionally operates behind the scenes and does not have direct contact with the agency's client.
Inventive problems
Inventive problems
The company should be large and have a complex structure to perform a large number of diverse operations for the development, production, and delivery of a complex product to the customers.
The company should be small and have a simple structure in order to:
- reduce the variety and complexity of the company activities;
- focus on a small number of core operations;
- have a small stuff;
- minimize the cost of development, production, sale, and delivery of products to customers.
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