12-02.

InnovationXchange

Pattern description

The InnovationXchange, also known as IXC UK, is a Birmingham, UK-based open innovation services provider, whose purpose is to identify and create collaborative business, research and policy opportunities.

Inventive problems

The customers should visit as few places as possible (it's the best - one place) to find information about products (goods and services) and suppliers, so as not to waste time on shopping, visiting companies or surfing the web.

The customers should visit many different places (shops, companies, Internet sites) to find the most complete information about products (goods and services) and suppliers.