09-02.

Customer advocacy

Pattern description

Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques.

Inventive problems

The company should perform a lot of customer relations operations and receive feedback in order to produce products that fully meet the needs of customers.

The company should minimize the number of customer relations operations to reduce costs.