The customers should visit as few places as possible (it's the best - one place) to find information about products (goods and services) and suppliers, so as not to waste time on shopping, visiting companies or surfing the web.

The customers should visit many different places (shops, companies, Internet sites) to find the most complete information about products (goods and services) and suppliers.

The company should be large and have a complex structure to perform a large number of diverse operations for the development, production, and delivery of a complex product to the customers.

The company should be small and have a simple structure in order to:

• reduce the variety and complexity of the company activities;
• focus on a small number of core operations;
• have a small stuff;
• minimize the cost of development, production, sale, and delivery of products to customers.