Worx

I helped developed this brand from the ground up, starting with the logo and bat artwork for our stock 2025–2026 bat. While designing, I had to consider that the artwork would eventually be adapted for our custom bat builder. This made the process more challenging, as the design had to work in both stock and customizable formats. By keeping the artwork simple, I was able to rearrange elements into a standard three-sided bat layout that our factory could easily produce.

Next, I rendered the bat in KeyShot to ensure our marketing materials stayed consistent with previous bat generations. Using renderings allowed us to match exact angles across our bat lineup while significantly reducing costs by eliminating the need for multiple physical samples. Once the renderings and final factory samples were complete, I proceeded to build the website product page and its supporting assets.

Finally, I created the marketing materials for social media and the College World Series. For this launch, we took an aggressive approach—securing every available advertising space in the Omaha, Nebraska, airport during the event. The branding drew inspiration from the old-school skate scene and vintage Thrasher magazine ads, giving the campaign a bold, nostalgic edge.