Drew Burress Project

This project involved a wide range of assets and steps. Initially, I designed a logo that encapsulated the athlete's identity, bringing his brand to life. Next, we collaborated with him to produce a custom BBCOR bat that best represented his style and persona. After minor adjustments, we successfully created the first-ever custom BBCOR bat for a college athlete.

Following the bat's creation, we launched a marketing campaign that stayed true to Burress and his athletic brand. The advertisements above were crafted with this in mind, ensuring they aligned with his image and the overall campaign objectives.