Monroe Street Drive-In 

Bedrock

The Monroe Street Drive-In was a collaboration between Bedrock and Emagine Entertainment, a leading movie theater company with locations across the Midwest. Bedrock transformed Monroe Blocks, a future development site, into a family-friendly, socially distanced drive-in theater in the heart of downtown Detroit.

I led the creation of the theater’s visual identity, developing the logo and brand exploration before expanding the system across a variety of digital and physical touchpoints. Working alongside my design team, I produced over 30 targeted Google and Facebook ads, Snapchat filters, Instagram stickers, eblasts, and logo animations. In addition, I designed printed vinyl banners and on-site signage to complete the immersive brand experience.