Media Endorsements

Author with RJ Jimmy

"This is a very important book in our context. Millennials are a force that cannot be ignored. Its important, therefore, that everyone who interacts with millennials gets some understanding of what drives them – and their drivers are really unique. This book by Dr. Debashish, the culmination of close to a decade of research, tries to decode the millennial and their thinking – the start to engaging with this generation in a more meaningful manner."

RJ Jimmy

Radio Jockey - Mirchi 95.0 and Theatre Artist, Bangalore

"A timely analysis and thorough exploration of the ‘Y’ factor, the book charts a strategic path for engaging millennials."

Anitha Moosath, Associate Editor, Spenta Multimedia, Mumbai.

The Smart Manager, Indian Management Magazines