Debashish Sengupta is an award-winning author. His book ‘The Life of Y’ – Engaging Millennials as Employees and Consumers (Sage) recently won the first prize at the DMA-NTPC business book awards – a national-level award in India. The book has not only become a bestseller but has also been featured in the library collections by Stanford University. He is a dual Ph.D, completed his Ph.D. in Management from Central University of Nicaragua (UCN) AND Azteca University, Mexico. He holds certificates in ‘Social Psychology’ and ‘Leadership Development’ from Wesleyan University, US and Japan Management Association, respectively.

His upcoming book 'The Life of Z - Understanding the Digital Preteen and Adolescent Generation' (Sage) deals with the unique attitudes, mindsets, behaviour and life issues of Generation Z or Zeners, born year 2000 and after. The book aims to serve as a consultative guidance for those who manage and engage this generation - a cohort that makes the biggest chunk of the world population (32 percent), surpassing the millennials (31 percent).