Resources

ResearchGate | Find and Share Research, www.researchgate.net/publication/334990737_Does_rivalry_matter_An_analysis_of_sport_consumer_interest_on_social_media.

"The Effects of Social Media on Traditional Broadcast News Media." PELInsights | Blog Posts, Videos, Case Studies | Peli Products, blog.peli.com/areas-of-interest/photography-broadcasting/effects-of-social-media-on-broadcast-media.

Burgis, Luke. "How Social Media Has Made Us All Rivals." Medium, 13 July 2021, luke.medium.com/how-social-media-has-made-us-all-rivals-d9df9ac4eb63.

"Five Strategies to Keep Local Broadcasting Companies Competitive in Getting and Keeping Their Fair Share." Hilaris Publishing SRL | Open Access Journals, www.hilarispublisher.com/proceedings/five-strategies-to-keep-local-broadcasting-companies-competitive-in-getting-and-keeping-their-fair-share-2448.html.

Entis, Laura. "Rivalry: The Good, the Bad and the Ugly." Entrepreneur, 4 Feb. 2015, www.entrepreneur.com/growing-a-business/rivalry-the-good-the-bad-and-the-ugly/242148.

"Marketing & The Negative Impact of Social Media Influencers Channel in the GCC's Luxury Market." LinkedIn, www.linkedin.com/pulse/marketing-negative-impact-social-media-influencers-gccs-alshammary.