LOI 1

[Causes of Media Rivalry]

Causes of Positive media rivalry: 

• Friendly Competition 

• Having the same streaming time 

• Trying to get to the same audience 

• Trying to get promoted by the same company to put ads on their show so that they can get more money 

Causes of negative media rivalry: 

• Trying to get the same audience 

• When people have different opinions (especially in politics) 

• Friendly competitions can start becoming too competitive 

• When the time comes for a new president to be elected 

• When companies start taking sides

There may be multiple factors that might lead to media rivalry, including: 

• 1. Business competition: Media organizations participate in competition for audiences, advertising income, and market share. In markets with few options for expansion or growth, such competitiveness may result in rivalry. 

• 2. Political impact: Media organizations may have different political biases or connections, which may lead to disagreements and rivalry. Media businesses may occasionally be used as political tools to advance specific objectives or views, which may generate competition between them. 3. Excitement: To draw in readers, media outlets may employ sensationalism, contentious issues, or click-bait headlines. This can result in a race to the bottom in which outlets try to be the most shocking or offensive.

• 4. Audience fragmentation: With the proliferation of media platforms and channels, audiences are increasingly fragmented across different media outlets. This can create rivalry between media companies as they compete for smaller and more specific audience segments. 

• 5. Technology disruption: Technological disruptions such as social media, streaming services, and mobile devices have disrupted traditional media business models, leading to increased competition and rivalry as media companies adapt to these changes.