LOI 2

[Effects of Media Rivalry]

Good effects of Media rivalry: 

It encourages. It energies. It drives people to strive for excellence. A healthy Rivalry may help us focus our efforts and produce positive results, such as personal growth or monetary success. Rivalry may be an excellent motivator of accomplishment because it gives both effort and performance a boost that would be difficult to sustain if participants were only concerned with specific outcomes. Rivalry's effectiveness lives more in the power of comparison than final results.

Bad Effects of Media Rivalry: 

However, the most significant effect of social media on traditional broadcasting is that now everyone has a voice and often an opinion to go along with it. This has led to a massive wave of voices and influencers on Social Media. Furthermore, and this is important to note, it has greatly increased competition for broadcasters.  

Media rivalry can affect the media industry and its consumers in both positive and negative ways. Here are a few potential effects: Positive effects: 

1. Greater competition may lead to higher-quality content as media organizations compete to offer news and entertainment that is more exciting and interesting in order to capture viewers and readers attention. 

2. As media organizations experiment with new formats, technology, or storytelling techniques to stand out from their rivals, healthy competition can encourage innovation and creativity.

3. Because different media organizations have different target audiences, media competition can provide consumers a wider range of opinions and viewpoints. 

The negative consequences include: 

1. As organizations prioritize gaining attention or making money over truthfulness or morality, media competition may result in exaggeration or "clickbait" journalism. 

2. Conflict can result in a "race to the bottom" culture where businesses favor speed and quantity over quality, which damages their reputation among customers. 

3. Because media organizations serve to particular audiences and promote their personal opinions or beliefs, rivalry can intensify political division.