Subscription Email for The Pathway Medspa 

Project Overview

Client/Brand: The Pathway Medspa
Type: Promotional Subscription Email
Tool Used: Figma
Objective: Encourage new and existing customers to subscribe to regular medspa deliveries by offering a 15% discount incentive.

Goal

The email campaign was created to boost recurring customer engagement by promoting the medspa’s new delivery subscription model. The main goal was to communicate the offer clearly and beautifully while maintaining the brand’s calm, luxurious, and wellness-focused aesthetic.

Design Approach

1. Hero Image & Impactful Offer

• The email opens with a high-quality, immersive image showing a facial treatment in progress to immediately set a sensory and luxurious tone.

• A bold, eye-catching "SUBSCRIBE TO GET 15% OFF" headline ensures the offer is clear within the first scroll.

2. Color Palette & Typography

• A soothing sage green and deep forest green palette was chosen to reflect natural wellness and align with the medspa industry.

• Clean, modern typography keeps the message professional yet approachable.

3. Visual Reinforcement

• Included three lifestyle photos that visually reinforce the types of relaxing, high-end treatments offered.

• Designed a clean call-to-action button (“Subscribe Now”) in a muted, complementary color to maintain harmony without losing attention.

4. Trust & Brand Touchpoints

• Finished with company details, imagery, and social media links to build brand familiarity and encourage community interaction.

• Unsubscribe option included to comply with email best practices.

Results (Based on an actual client project)

• Increased sign-up rates through clear, repeated CTAs and a strong incentive.

• Reinforced customer perception of the brand as professional, calming, and trustworthy.

• Positioned The Pathway Medspa as not just a service, but a self-care lifestyle brand.

My Role

I handled the entire visual and structural design of the email:

• Developed layout and structure in Figma

• Chose imagery and color schemes based on brand tone

• Wrote and styled the promotional content and CTA

• Ensured mobile-friendly layout and visual consistency

Key Takeaways

• A high-converting email balances strong visual hierarchy with brand experience.

• Incentives must be prominent and easy to act on, especially in wellness and lifestyle industries.

• Using real-life visuals and calming colors increases emotional connection and trust in health/spa services.