Client Type: Service-based business (Medspa)
Objective: Increase qualified leads for high-ticket services such as Botox and laser treatments while reducing cost per lead (CPL).

Challenge

The client was running ads without proper audience segmentation or conversion tracking. Their CPL was averaging $85–$90, and they were struggling to generate consistent appointment bookings.

Strategy

• Conducted a deep campaign audit and restructured Google Ads into tightly themed ad groups.

• Implemented conversion tracking (calls, form fills, and booking confirmations).

• Leveraged geo-targeting around high-income ZIP codes and layered with in-market audiences.

• Developed high-converting ad copy and landing pages highlighting promotions and social proof.

• Launched A/B tests on creatives and keywords, while applying smart bidding (Maximize Conversions with a target CPA).

Results

• 42% reduction in CPL (from ~$90 down to ~$52 within 60 days).

• 68% increase in lead volume month-over-month.

Client was able to expand to new service lines and increase ad spend profitably.

Client Type: E-Commerce Retailer (Consumer Goods)
Objective: Drive more online sales while maintaining a strong ROAS (4x or higher).

Challenge
The client’s previous campaigns were fragmented, lacked audience signals, and underutilized Performance Max. Their ROAS was dropping to unsustainable levels, and scaling was difficult without increasing costs.

Strategy

• Conducted a full audit of existing campaigns and consolidated into Performance Max.

• Optimized product feed with structured attributes and added custom labels.

• Created diverse creative assets (images, headlines, videos) to strengthen asset groups.

• Implemented custom audience signals based on past converters and high-intent searches.

• Continuously refined negative keywords and tested landing page optimizations.

Results

• Achieved 5.2x ROAS (exceeding target of 4x).

• 38% increase in conversions within 60 days.

• Expanded reach to new customer segments while keeping acquisition cost stable.

Client Type: Real Estate Agency (Residential Buyers)
Objective: Generate qualified buyer leads in a competitive metro market.

Challenge
The client was running broad campaigns that brought in clicks but very few quality leads. CPL was averaging $120+, and most leads were unqualified or non-responsive.

Strategy

• Launched tightly targeted Google Search and Meta Lead campaigns.

• Built keyword groups around “buy homes” + neighborhood-specific intent terms.

• Developed CRM-integrated landing pages with lead forms and click-to-call options.

• Used demographic and income targeting to refine audience quality.

• Introduced retargeting campaigns to nurture leads until ready to buy.

Results

• 45% reduction in CPL (down to ~$65).

• Significant increase in lead-to-opportunity conversion rates.

• Client saw a steady pipeline of qualified, ready-to-buy prospects within 3 months.

Client Type: Home Services Company (HVAC & Plumbing)
Objective: Generate consistent service call leads while reducing CPL.

Challenge
The client’s campaigns were not optimized for seasonality and had high CPLs (~$65). They struggled to maintain steady lead flow outside peak months.

Strategy

• Built Google Ads Search + Local Services Ads campaigns targeting high-intent keywords.

• Applied call extensions and service-area targeting to maximize inbound calls.

• Implemented seasonal ad scheduling and bid adjustments to align with demand cycles.

• Created ad copy highlighting promotions, emergency availability, and trust signals (reviews, certifications).

• Shifted bidding to Target CPA for cost efficiency.

Results

• Reduced CPL by 57% (from ~$65 down to ~$28).

• Doubled inbound service calls within 90 days.

• Provided year-round consistent lead flow, stabilizing revenue across seasons.

Client Type: Service-Based Business (Dental Office)
Objective: Increase patient bookings for routine and cosmetic dental services while reducing cost per lead (CPL).

Challenge
The client was running general ads that brought website traffic but very few appointment bookings. Their CPL was averaging $75–$80, and they struggled to attract new patients consistently, especially for high-value cosmetic services.

Strategy

• Conducted a full audit of existing campaigns and segmented services into separate ad groups (cosmetic, routine, emergency).

• Implemented conversion tracking for calls, appointment forms, and online scheduling.

• Developed geo-targeted campaigns focusing on local neighborhoods with high family density.

• Created compelling ad copy and landing pages highlighting promotions, patient testimonials, and before/after imagery.

• Launched A/B testing on ad creatives, ad copy, and call-to-action buttons while optimizing bids using Target CPA.

Results

• 50% reduction in CPL (from ~$78 down to ~$39).

• 60% increase in appointment bookings within 2 months.

• Helped the client expand marketing to additional cosmetic procedures, driving incremental revenue.