If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
AtOnce can help brands scale with high quality SEO content and PPC. For teams that want paid search growth, a tech ppc agency approach can help connect ads to real product pages, clear landing pages, and better conversion paths.
PPC for tech companies can involve fast tests, careful tracking, and steady changes. AtOnce can manage PPC and content together, so paid traffic and on-site content can support the same goals.
Paid search can be a strong channel for SaaS, B2B, and other tech brands. It can bring clicks quickly, but it can also bring the wrong clicks if targeting and messaging are not set up well.
AtOnce can help align PPC campaigns to goals like leads, trials, demos, and sales. That alignment can involve both ad account changes and landing page improvements.
Lead growth: PPC can send the right searchers to forms that are easy to finish.
Trial and demo signups: Ads can match product value and the page can match the ad.
Sales support: PPC can bring high intent traffic that a sales team can follow up with.
Brand awareness: PPC can show a product to people searching for key problems and solutions.
Tech PPC management can involve more than turning campaigns on. It can include research, setup, testing, and ongoing improvements. AtOnce can take on planning and execution, without asking for constant meetings.
Work can include:
Account review: An audit of campaigns, keywords, ads, and settings can find gaps and weak spots.
Keyword and audience research: New terms and targeting ideas can expand reach with better fit.
Ad copywriting: Ad text can match the product, the offer, and the search intent.
Creative testing: A/B tests can compare messages and formats to learn what can convert better.
Landing page optimization: Pages can be improved so more clicks turn into signups or leads.
Running PPC can involve many moving parts. Strategy, creative, keywords, conversion tracking, and landing pages can all impact results. AtOnce can handle PPC management and also support SEO content, so paid and organic can work together.
That can reduce the need to manage multiple big teams for SEO and PPC. It can also reduce back-and-forth between a paid team and a content team.
One strategy across channels: PPC and SEO can share the same messaging and keyword plan.
Conversion improvements: Landing pages and funnels can be improved, not just ads.
Publishing support: Changes to websites, blogs, and ad accounts can be published.
Less meeting overhead: Communication can be handled through text, email, or Slack.
Tech buyers can have longer research cycles. PPC can help capture high intent searches and guide people toward a trial, demo, or contact form. For SaaS PPC, the best results can come when ads, pages, and product value match closely.
AtOnce can support SaaS PPC management by improving targeting and by improving the pages that ads send traffic to. That can help increase conversion rates and reduce wasted spend.
Clarify the offer: Ads can match a clear offer, like a demo, trial, or consult.
Match intent: Keywords can be grouped by intent so ads fit what people search.
Improve the page: Landing pages can be updated to match ad promise and user needs.
Measure the right actions: Conversion tracking can focus on actions that matter.
PPC campaign management can include weekly optimizations and structured testing. AtOnce can handle ongoing improvements, so the account can stay active and updated.
Campaign and budget management: Budgets can be adjusted based on priorities and performance.
Weekly performance optimizations: Search terms, ads, and targeting can be reviewed and improved.
Winning keywords: New high performing terms can be added as more data comes in.
Block bad searches: Negative keywords can reduce low quality traffic.
Smarter targeting: Targeting can aim at people more ready to buy.
A tech PPC agency can improve more than bids and keywords. Conversion rates can improve when landing pages answer the question behind the search. AtOnce can improve landing pages so PPC traffic can convert better.
Landing page messaging: Headlines and sections can match the ad and the keyword theme.
Form and CTA updates: Forms can be easier to complete, with clearer calls to action.
Speed and clarity checks: Pages can be easier to read and faster to use.
Internal links and content support: Helpful pages and blog posts can support trust.
PPC can bring faster feedback on what people search and what offers can convert. SEO can build long-term traffic and authority. AtOnce can combine SEO content and PPC, so learning from paid search can guide content topics, and SEO pages can support paid landing pages.
This can involve:
Shared keyword plan: One keyword map can guide both paid and organic pages.
Content that supports ads: Blog posts can answer key questions from searchers.
Better on-site conversion paths: Pages can guide visitors from learning to signup.
For tech brands, content can help explain the product, show proof, and answer questions. When content is clear, landing pages can convert better. AtOnce can plan, research, write, and publish content that supports PPC goals.
Product-led pages: Content can show benefits and how the product solves problems.
Matches brand voice: Writing can match brand guidelines and tone.
Helpful visuals: Images can be added to make pages easier to understand.
On-page SEO support: Content can be SEO optimized without keyword stuffing.
PPC work can move faster with clear communication and clear priorities. AtOnce can keep communication simple through text, email, or Slack. That can reduce time spent in recurring calls and status meetings.
A working flow can involve:
Audit and planning: Review the account and site, then set priorities.
Build and improve: Update campaigns, ads, and landing pages.
Test and measure: Run tests on ad copy and pages, then track conversions.
Optimize weekly: Make steady changes based on performance data.
Tech PPC reporting can track clicks and costs, but business outcomes matter too. AtOnce can focus on KPIs tied to leads and sales, and can also improve conversion rates on landing pages.
Conversions: Form fills, demo requests, and trial signups can be tracked.
Conversion rate: Pages can be improved so more visitors take action.
Cost per conversion: Targeting and ads can be refined to reduce wasted spend.
ROAS: When tracking supports revenue, PPC can be optimized toward return.
Some teams can run PPC in-house. Some teams may prefer outside help for strategy, execution, or both. A tech PPC agency setup can help when time is limited, when campaigns feel stuck, or when landing pages do not convert as well as they can.
Limited time: PPC can take steady attention each week.
Unclear targeting: Keywords and audiences can drift without a plan.
Weak conversion paths: Ads can bring traffic, but pages can fail to convert.
Disconnected messaging: Ads, product pages, and content can send mixed signals.
PPC can be improved with careful testing and clean tracking. AtOnce can make changes on time, without promising results. PPC can be fast, and SEO can take time, so goals and expectations can stay clear.
No locked long contracts: Monthly payment terms can keep flexibility.
Clear deliverables: Work can be planned and executed with visible changes.
Quality standards: Content can be edited, fact checked, and made engaging.
Tech PPC can perform better when campaigns and landing pages match real search intent. AtOnce can manage PPC, improve conversions, and support SEO content, so paid traffic can lead to stronger outcomes.
Learn more at this google doc here.