If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
AtOnce can help brands scale with PPC and SEO in a way that can feel easier to manage. For engineering brands, an engineering ppc agency can involve careful setup, clean tracking, and steady testing to improve leads and sales over time.
Engineering PPC can involve technical products, long sales cycles, and buyers that ask detailed questions. A PPC account can perform better when ads, keywords, and landing pages match how engineers search and compare options.
Technical terms: Ads can use the right words without being confusing.
High intent searches: Keyword choices can prioritize searches that show buying intent.
Long sales cycles: Tracking can include leads, not just clicks.
Many decision makers: Messaging can support both technical and business readers.
PPC management can include planning, building campaigns, writing ads, and improving conversion rates. It can also include reducing wasted spend by filtering out searches that are not a match.
Work can include:
Account audits: Review campaign structure, keywords, ads, and tracking.
Keyword research: Find terms tied to real problems and real purchase intent.
Negative keywords: Block searches that bring the wrong traffic.
Ad copywriting: Write and test ad messages that fit the product and audience.
Landing page improvement: Help pages match ads and increase conversions.
Reporting: Share clear updates tied to leads, sales, and cost.
AtOnce can plan strategy across PPC and SEO, and can publish changes to websites, blogs, and ads. This can help align paid traffic with content and landing pages that answer buyer questions.
Less management load: PPC and SEO can be planned together, so fewer people can be required to coordinate.
Clear strategy: A single plan can connect keywords, ads, and pages to business goals.
Conversion improvements: Ads can be paired with better pages to improve lead quality.
Publishing support: Changes can go live on sites and ad accounts without long delays.
A good structure can make accounts easier to manage and easier to improve. Engineering PPC campaigns can be grouped by product line, service type, or buyer intent.
Choose a goal: Leads, demo requests, quote requests, or sales.
Group by intent: Separate research terms from purchase-ready terms.
Match ads to pages: Each ad group can send clicks to a page that fits the search.
Set up tracking: Conversions can be measured in a way that supports sales follow-up.
Engineering buyers can search using model numbers, standards, materials, specs, and use cases. Keyword research can include these details while still staying aligned to business value.
Use-case terms: Searches tied to what the product helps do.
Spec terms: Material, size, tolerance, voltage, pressure, or temperature ranges.
Industry terms: Aerospace, medical devices, manufacturing, energy, or automation.
Service terms: Design, prototyping, testing, calibration, installation, or maintenance.
PPC ad copy can explain value in a simple way while still being accurate. For engineering ads, clarity can help more than hype.
Ad copy testing can involve:
Feature to benefit mapping: Explain what a spec means for the buyer.
Quality and reliability language: Use careful wording that matches the brand.
Proof points: Add real statements that can be supported on the landing page.
Strong calls to action: Quote request, consultation request, datasheet, or demo.
PPC clicks can cost money, so landing pages can matter. Landing page improvements can increase conversion rates and reduce wasted spend.
Message match: Page headline can match the ad and keyword intent.
Clear forms: Forms can ask for only what sales teams truly use.
Technical details: Specs and constraints can be easy to find.
Trust elements: Case studies, certifications, and process details can be included when available.
Engineering companies can have leads that turn into revenue later. Tracking can be built around the actions that show real intent.
Tracking can include:
Form submissions: Quote, demo, consultation, or contact forms.
Calls: Call clicks and call conversions.
Key page views: Pricing pages, product pages, or spec sheets.
Lead quality signals: Fields like company name or project type, when appropriate.
Wasted spend can come from broad searches, unclear intent, and mismatched pages. PPC management can reduce wasted spend by making targeting and negatives more strict.
Negative keywords: Remove searches tied to jobs, training, or unrelated products.
Search term reviews: Regular checks can find patterns that can be blocked.
Audience refinement: Targeting can be adjusted based on performance signals.
Better page fit: The right landing page can reduce poor clicks.
PPC can bring traffic faster, while SEO content can support long-term visibility. AtOnce can plan across both channels so that paid and organic efforts can support the same goals.
Shared keyword strategy: PPC keyword learnings can guide SEO topics.
Better buyer education: Content can answer questions before the sales call.
Stronger pages: Blog posts and landing pages can be improved together.
PPC can improve with a repeatable process that checks performance, tests changes, and keeps accounts clean. This type of process can reduce surprises and keep learning moving forward.
Audit and research: Review the account, market, and current performance.
Plan: Build a keyword and campaign plan tied to business goals.
Build and improve: Launch or update campaigns, ads, and landing pages.
Test and refine: Keep testing ad copy and targeting, based on real conversion data.
PPC support can help when internal teams are busy, or when ad accounts feel hard to scale. It can also help when lead quality is mixed and tracking is unclear.
Limited time: Internal teams can stay focused on product and sales support.
Complex offerings: PPC strategy can be built around technical products and services.
Growth targets: PPC can be managed to improve conversions and lead flow.
Multiple channels: SEO and PPC can be aligned under one plan.
AtOnce can manage PPC and support SEO content at the same time. That can make it easier to connect ad clicks to pages that explain value and collect better leads.
Strategy: A plan that can connect keywords, ads, and landing pages.
Execution: Ads and website changes can be made and published.
Optimization: Testing can improve conversion rates over time.
Clarity: Updates can stay tied to leads, sales, and cost.
Learn more at this google doc.