If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
AtOnce can help medtech brands scale PPC with better targeting, clearer ads, and improved conversions.
For a dedicated page on this topic, see medtech ppc agency.
PPC in medtech can involve strict rules, careful wording, and long sales cycles. A medtech PPC agency can help manage these details while still keeping campaigns clear and useful for real buyers.
Work can include:
Campaign setup: Search campaigns, brand campaigns, and non-brand campaigns built around real buyer intent.
Keyword research: Terms that match products, procedures, and buyer problems, without relying on broad guesses.
Ad copy: Clear claims, careful phrasing, and strong calls to action that match landing pages.
Landing pages: Pages that can explain value fast and guide visitors to take one clear action.
Conversion tracking: Tracking that can connect clicks to leads, forms, and key actions.
Ongoing optimization: Updates that can improve efficiency, reduce wasted spend, and improve conversion rates.
Medtech PPC can be harder because the buyer journey can involve more steps. The ads and landing pages may also require more care with language. In some cases, multiple roles can influence a deal, like clinicians, procurement, and leadership.
These parts can change how PPC management gets done:
Longer decision paths: PPC can support early research and later comparison searches.
Higher trust needs: Pages can require proof, clarity, and strong messaging to build confidence.
Careful compliance: Ads and pages can require review to avoid risky claims.
Multiple audiences: Campaigns can target hospitals, clinics, labs, and private practices with different language.
AtOnce can plan and manage PPC strategy directly. That can reduce the time spent coordinating separate strategists, copywriters, and account managers.
AtOnce can:
Plan a PPC strategy: A strategy that can match goals like leads, demos, pipeline, or brand awareness.
Build and improve campaigns: Campaign structure that can support better reporting and clearer learning.
Write and test ad copy: New messaging that can improve click quality and conversion rates.
Improve landing pages: Page changes that can help more clicks turn into leads.
Reduce wasted spend: Better targeting and keyword controls that can cut low-quality traffic.
Medtech PPC management can involve more than setting bids. It can include research, structure, tracking, and messaging that stays consistent from ad to page to form.
Here is a simple view of what the process can involve:
Review goals and current account: Campaigns, search terms, ads, and conversion tracking can get reviewed for gaps.
Research buyers and keywords: Keyword lists can get built around intent, product categories, and buyer questions.
Create or update campaigns: Ad groups and campaign structure can get cleaned up for clarity.
Write ads and align landing pages: Ad copy can match landing page headlines, claims, and forms.
Optimize and report: Ongoing changes can improve performance based on results in the account.
Medtech search terms can range from broad research to high-intent buying terms. The goal can be to map keywords to the right page and the right message.
Keyword sets can involve:
Category terms: Searches for device types, software categories, or clinical areas.
Problem terms: Searches based on issues like workflow, accuracy, compliance, or turnaround time.
Brand and competitor terms: Searches that can show strong intent and comparison behavior.
Integration terms: Searches tied to tools and systems used in clinics, labs, or hospitals.
Targeting can also involve:
Location filters: Useful when sales teams cover certain regions or territories.
Audience signals: Helpful when paired with search campaigns for better intent filtering.
Negative keywords: Terms that can reduce low-quality clicks from students, jobs, or unrelated research.
Medtech ads can be clear without making risky claims. Ads can describe outcomes in a careful way, and can point to proof on the landing page. This can help clicks stay qualified and help landing pages convert better.
Ad copy work can include:
Message themes: Patient safety, clinical efficiency, cost control, or accuracy, depending on the product.
Feature to benefit mapping: Benefits explained in plain language so buyers can understand fast.
Clear calls to action: Demo requests, contact forms, or product overviews, depending on funnel stage.
Multiple versions: Variations that can be tested and improved based on results.
PPC clicks can cost money, so landing pages can matter. A page can answer key questions fast, show trust signals, and guide visitors to one action.
Landing page improvements can involve:
Clear headline and subhead: Language that matches the ad and matches search intent.
Short, helpful sections: What the product does, who it helps, and why it matters.
Proof points: Product details, screenshots, and documentation where appropriate.
Better forms: Fewer fields where possible, and clear expectations after submit.
Stronger page speed: Faster pages can support better conversion rates.
PPC can improve when tracking matches real business goals. That can include tracking leads, key form submits, and other steps that show buying intent.
Measurement can involve:
Conversion setup: Key actions tracked in the ad platform.
Lead quality signals: Tracking that can separate basic clicks from real inquiries.
Landing page performance: Conversion rate changes monitored after edits.
Search term reviews: Ongoing checks that can keep traffic relevant.
AtOnce can support both PPC and SEO. PPC can bring faster testing and feedback, while SEO content can build long-term search visibility. The same keyword research can support both channels.
This combined approach can include:
Shared keyword plan: High-intent terms can inform PPC, and longer questions can inform SEO content.
Better messaging: Ad copy learnings can help headlines and page copy.
More coverage: PPC can cover competitive terms while SEO content grows topic depth.
PPC results can vary by budget, offer, market, and tracking setup. AtOnce can aim to improve the parts that tend to drive performance, like targeting, ads, landing pages, and conversion rate.
Goals can include:
More qualified leads: Better intent matching can improve lead quality.
Better conversion rates: Landing page improvements can help more visitors take action.
Lower wasted spend: Negative keywords and tighter targeting can reduce irrelevant clicks.
Clearer reporting: Better structure and tracking can improve visibility into performance.
AtOnce can manage PPC with a strategy-first approach, and can handle the key parts of execution too. That can help reduce delays and reduce back-and-forth across separate roles.
AtOnce can be a fit when the goal involves:
Less coordination: One place for strategy, ads, and landing page improvements.
Clearer messaging: Ads and pages aligned to buyer intent and product value.
Ongoing optimization: Regular updates based on what performance data shows.
Medtech includes many sub-categories. PPC can change based on who buys, what the sales cycle involves, and what the product requires.
Campaigns can be built for:
Medical devices: Products with specific use cases and clinical settings.
Healthcare software: Tools tied to workflow, reporting, or operational needs.
Diagnostics and lab services: Searches tied to accuracy, turnaround, and process.
B2B medtech: Longer sales cycles where PPC supports multiple steps.
A strong start can involve an account review, clear goals, and a realistic plan for campaigns and landing pages. From there, changes can be made in the ad account and on-site to improve performance over time.
AtOnce can help with planning, PPC management, and conversion improvements in one place.
Learn more at this google doc here.