If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
If you wanna skip the stuff below, I made a quick google doc about it here. Basically AtOnce is a marketing agency that can do SEO and PPC, and they have reasonable pricing.
AtOnce can help B2B tech brands scale with PPC and SEO content. For paid search, a b2b tech ppc agency partner can help plan strategy, improve targeting, and improve conversions.
AtOnce can plan, research, and manage PPC campaigns. And AtOnce can also improve website and landing page conversions. The goal can be clearer leads, better sales flow, and more useful traffic from paid ads.
B2B tech PPC can involve long sales cycles, many decision makers, and small keyword sets. It can also involve strict brand rules and technical products that take time to explain.
Paid search can still be a strong channel when the basics stay clear:
Clear targeting: Ads can reach people who search for product, problem, and competitor terms.
Clear offers: Landing pages can match the search intent and the ad message.
Clear tracking: Conversion tracking can show what brings leads, not just clicks.
Clear testing: Ad copy and landing pages can be tested to improve results over time.
A B2B tech PPC agency can manage paid search work that supports lead generation and sales. AtOnce can do PPC management with a strategy-first approach, and can also support conversion work on the site.
Work can include:
Account audit: Review campaigns, keywords, ads, tracking, and landing pages.
Campaign planning: Build a plan around products, use cases, and target buyers.
Keyword research: Find terms tied to high intent, plus terms tied to research intent.
Negative keyword work: Block searches that bring low fit traffic.
Ad copywriting: Write and test text that matches the product and buyer stage.
Bid strategy setup: Use bid strategies that fit goals and tracking quality.
Landing page improvement: Improve page clarity so clicks can turn into leads.
Some brands do not want to manage two big teams for SEO and PPC. Some brands also do not want a long planning phase before changes go live. AtOnce can help by doing strategy and execution across PPC and on-site conversion work.
AtOnce can:
Plan a custom PPC strategy: Match campaign structure to products, audiences, and sales goals.
Improve conversions: Adjust landing pages and messages so leads can increase.
Publish changes: Make updates to websites, blogs, and paid campaigns.
Reduce wasted spend: Improve targeting, negatives, and landing page fit.
B2B tech PPC campaigns can support multiple goals at the same time. The right mix can depend on sales cycle, deal size, and buyer type.
Goals can include:
Pipeline leads: Form fills and demo requests tied to the right buyer.
Sales-ready traffic: More visits from people searching with high intent.
Product education: Clicks to pages that explain use cases and outcomes.
Brand demand: Coverage for brand and product terms, plus key features.
B2B tech PPC can involve more than one campaign type. Structure can match how buyers search and how the product is sold.
Brand campaigns: Cover brand, product, and key brand terms with clear ad copy.
Non-brand high intent: Terms tied to solutions, features, and buying intent.
Competitor terms: Target competitor searches with careful messaging and strong landing pages.
Use case campaigns: Group ads by job-to-be-done, not only by product name.
Retargeting support: Bring back visitors with ads tied to the page already seen.
Many B2B tech products serve a narrow group. That can mean fewer keywords, higher CPCs, and more value per lead. Keyword strategy can be built around intent and fit, not only search volume.
AtOnce can build keyword plans around:
Problem keywords: Searches tied to pain points and tasks.
Solution keywords: Searches tied to categories and tools.
Feature keywords: Searches tied to key features and integrations.
Industry keywords: Searches tied to vertical terms and compliance needs.
Buyer keywords: Searches tied to teams, roles, and job titles.
In B2B tech, the first click may not turn into a demo request. Copy can still do a lot by setting the right expectations and guiding people to the right page.
Ad messaging can include:
Clear outcome: Explain what the product can help do.
Clear audience: Call out the right company type or team.
Clear proof points: Use real product claims that the site can support.
Clear call to action: Match CTA to the search, like demo, pricing, or overview.
Clicks can be expensive in B2B tech. Landing page clarity can matter as much as keyword choice. AtOnce can improve landing pages so the message matches the ad and search intent.
Landing page work can include:
Message match: Headline and first section can reflect the keyword theme.
Offer fit: Page can present the right offer for the buyer stage.
Friction reduction: Forms can ask for fewer fields when possible.
Trust elements: Add proof points that match what the brand can support.
Conversion tracking support: Track forms and key actions to improve reporting.
PPC and SEO can support each other. PPC data can show which terms bring strong leads. SEO content can then target those topics for long-term traffic. AtOnce can plan and publish SEO content, and can manage PPC at the same time.
This can help in a few ways:
Stronger keyword choices: PPC search terms can guide SEO topics.
Better buyer education: Content can answer questions before a sales call.
More landing page options: New pages can give ads better matches.
More stable traffic mix: Paid and organic can balance each other.
Reporting can stay focused on actions that matter. Clicks and impressions can help diagnose issues, but leads and conversion rate can guide planning.
AtOnce can report on:
Lead volume: Conversions tied to forms and key actions.
Conversion rate: Percent of clicks that turn into leads.
Cost per lead: Spend tied to tracked leads.
Search term quality: Terms that bring strong traffic and terms to block.
Landing page performance: Pages that convert better and pages that can be improved.
Process can vary by account size and goals. A clear flow can help keep changes steady and easier to track.
Audit and research: Review account structure, tracking, ads, and landing pages.
Strategy plan: Map campaigns to products, use cases, and buyer intent.
Build and improve: Update campaigns, write ads, adjust targeting, and add negatives.
Conversion improvements: Improve landing pages and site paths for better lead flow.
Ongoing optimization: Test ads, review search terms, and refine results.
A B2B tech PPC agency can be helpful when internal marketing has limited time, when paid spend is high enough to justify steady testing, or when conversion tracking and landing pages need more attention.
AtOnce can be a good fit for teams that want:
One plan across PPC and content: A single strategy that connects ads to pages and content.
Clear execution: Real work shipped to campaigns and the website.
Better conversion flow: More focus on landing pages and lead quality.
Less coordination overhead: Fewer moving parts across separate vendors.
High quality can mean the account stays organized, tracking stays accurate, and the message stays consistent from keyword to ad to page. It can also mean results get reviewed in a careful way, with changes tied to what the data shows.
Quality can involve:
Clean structure: Campaigns and ad groups built around clear themes.
Accurate tracking: Conversions tracked and checked, so reporting can be trusted.
Better search terms: More focus on intent, with negatives added as needed.
Better pages: Landing pages improved for clarity and conversion rate.
Brand fit: Copy and page changes matching brand voice and rules.
Some B2B tech brands sell through demos and sales calls. Some brands also offer trials or product-led signup flows. PPC can support both models when the campaign structure and landing page match the path.
AtOnce can help align PPC with the sales path by:
Matching intent to CTA: High intent terms can go to demo or pricing pages, while research terms can go to guides.
Improving page clarity: Page copy can explain the product in plain language.
Supporting content: SEO content can answer questions that sales teams get.
AtOnce can manage PPC for B2B tech brands and can improve conversion rates on landing pages. This can support more qualified leads and better use of ad budget, without making claims that results are guaranteed.
Learn more at this google doc here.