The Mouse

Thanks to the marketing genius of Bob Iger, The Mouse got the much needed update that everyone wanted. On February 28th, 2013, coinciding with the initial teaser trailer of Disney's Planes, The Mouse garnered a set of eyeballs and a smile, bringing it into the Planes universe!

The plaque dedicating the The Mouse was replaced by a canvas like advertisement reading:

"Planes: Releasing August 9th in cinemas everywhere"

Signage later changed again in September to read:

"Planes: On home media everywhere, November 19th."

Signage once again changed on December 23rd to read:

"Planes: Fire & Rescue releasing July 18th."

Signage went unchanged until late August 2014 to read:

"Planes: Fire & Rescue on home media everywhere, November 4th"

Signage for The Mouse remained unchanged until a slight update advertised the following:

"Planes and Planes: Fire & Rescue available on home media now!"

Fans of Walt Disney's history and of Epcot were outraged by this smear on history. Many fans on online forums would wish for the stupid Planes elements to be removed to allow for the Mouse to return to its former glory. A rumor quickly began to spread that when signage was installed to promote Planes the original plaque for the plane was accidentally thrown away by some random intern. This theory quickly became accepted in fan circles due to the fact that the Planes advertisement remained in place until 2017, a whole four years after installation. Ahead of Epcot's 35th Anniversary on October 2nd, 2017, the Walt Disney Company announced that The Mouse - Walt Disney's Personal Plane would be returning to its original state. Fans everywhere celebrated with the death of the Planes advertisement and the return of the original plaque!