Tajau kupi pages

Copywriting post (hardsell & softsell)

AIDCA Model

A (Attention) - We use headline such as quotes and story telling technique about our coffee to capture the readers' eye. So, our customer will attract more to our coffee.

I (Interest) - To sustain reader's interest, we use attractive sentences and story telling technique that include emotional elements. We also makes a video to promote our coffee.

D (Desire) - The benefits of our product is has unique taste of coffee drinks by using a single origin from the coffee farmer at Puncak Borneo. Customer can taste the authentic taste of Sarawak coffee beans that made by local.

C (Conviction) - We offer customer discount if they purchase first coffee and second coffee will get 50% discount. Customers also give us feedback on our product.

A (Action) - We took action by providing customers with high-quality coffee made from local beans. We also provide discounts for them to enhance our relationship with customers. We also ask customers to contact us through a Facebook message or link.

Coffee is a hug in a mug.. #mpu3222unimas | By Tajau Kupi | Facebook4 views, 0 likes, 0 loves, 0 comments, 0 shares, Facebook Watch Videos from Tajau Kupi: Coffee is a hug in a mug.. #mpu3222unimas

Kesempurnaan rasa Kupi berasal dari rasa pahitnya. Oleh kerana itu, kenangan pahit akan membentuk kita yang lebih baik di masa hadapan. | By Tajau Kupi | Facebook5 views, 0 likes, 0 loves, 0 comments, 0 shares, Facebook Watch Videos from Tajau Kupi: Kesempurnaan rasa Kupi berasal dari rasa pahitnya. Oleh kerana itu, kenangan pahit akan membentuk kita yang...

teaser post

A strategy that provides sneak peeks at something new about our coffee that is on the way. This teaser post will stimulate the interest of potential customers in our soon-to-be-released product. In order to play with the user's thoughts and emotions we provides a small amount of information through the videos. The teaser video was made using quotes and storytelling approaches.

A (Attention) - As for the headlines, we prefer using pickup line or known as quotes in Bahasa and story telling techniques to promote our coffee. This techniques able to capture the reader's eye. By using an interesting techniques, we will able to attract more customers to buy our coffee.

I (Interest) - To sustain reader's interest, we use attractive sentences and story telling technique that include emotional elements. We also makes a video to promote our coffee.

D (Desire) - The benefits of our product is has unique taste of coffee drinks by using a single origin from the coffee farmer at Puncak Borneo. Customer can taste the authentic taste of Sarawak coffee beans that made by local.

C (Conviction) - We offer customer discount during new year promotion if they purchase first coffee and second coffee drinks will get 50% discount.

A (Action) - We took action by providing customers with high-quality coffee made from local beans. We also provide discounts for them to enhance our relationship with customers. We provide link for email and whatsapp contact at our IG bio. It will be easier for customers to contact us.

teaser post

A strategy that provides sneak peeks at something new about our coffee that is on the way. This teaser post will stimulate the interest of potential customers in our soon-to-be-released product. In order to play with the user's thoughts and emotions we provides a small amount of information through the videos. The teaser video was made using quotes and storytelling approaches.