To put it simply, Personal Branding is what people tell about you when you are not in the room.
It is your reputation. It is who you are in the eyes of your audience or of those people connected with you.
Whether you like it or not, you already have a personal branding so we just have to write it and be very intentional so people will have a clear understanding of who we are.
Below are the elements of Personal Branding. Whether you are helping your client build their brand or you are creating a brand for yourself, you should understand what are the elements to create your brand.
Branding Identity/Unique Value Proposition
My own story makes me unique. A rare-disease survivor, a degenerative-disc disease patient, a sinner saved by grace and an influencer. What makes me unique is my heart and compassion to help. I believe kindness is the best tool that people rarely use. Pulling others down will not help. I used to have a dream to be 100% free and happy. I want to become the person who is doing what I really love doing. Now, I am pursuing the freelancing career to make an impact and live a meaningful life for God and for people. I have been in a difficult life but I am continuously embracing this difficult life with happiness and faith in God.
Branding Message
Everyone has a chance. We are suffering but also rejoicing. We have to press on because we are meant to live a meaningful life and the greatest discovery is to know that God is the ultimate reason for our existence. It is my dream to let more people see the true value of living a Christ-centered life as a Freelancer.
Branding Personality
I have a powerful story to share. The value I give is enough for them to get started and get a client. Unlike other courses, you need to pay for them first before you can get a client. I am offering that information for free because my target is to attract and help many people to share the Love of God to people.
I am looking to work with companies and brands as a great Freelancer. I would like to create a nation of Christ-centered Freelancers. I do not intend to sell knowledge on how to become a virtual assistant or become a freelancer. I do not want to deprive people how to live a life of freedom and I want to enable them to stand on their own. It is my dream to let more people see the true value of living a Christ-centered life as a Freelancer.
Branding Culture
We don't require specific requirements or qualifications. All aspiring bonafide Filipino freelancers are welcome to attend regardless of their educational background or work experience. We are also an advocate of study whenever you want. Work whenever and wherever you want. However, during group work or project assignment or team meeting your online presence is required. Your hundred percent focus and enthusiasm is expected. We believe that learners case study on their own pace. We believe that everyone is responsible to have their own decision about the learning path that they want to follow.
We want all of the members can come to a place in their life wherein they will no longer need to leave the houses they will no longer need to forget their passion just to earn money. Instead, you will earn money from your passion, your skills, and your talent. We believe that each and every one of us has their own level of expertise and specialization. We are all focused to grow our portfolio the soonest we can.
The main goal of the open university is to offer free and helpful resources designed to help everyone improve and expand their skills and services they offer to their clients.
We believe in the holistic approach to learning the following:
Business building
Skill building
Relationship building
Personal development
.. and the most important of all Spiritual nourishment
We have the goal to empower the freelancers with up-to-date and trending information related to virtual assistants and freelancing. The goal is to learn new technological discoveries that will help businesses improve and we offer practical and step-by-step tutorials about business innovations and technological advances.