This event is named as memory ("憶",忆) as “憶” is the traditional Chinese font of "忆“. This implies that the event will integrate modern elements into the broad and profound traditional Chinese culture.

Therefore, the slogan has been set for:

Look to the past, Recall our origin, Inherit the culture, awaken and reflect on the culture.

We are not complacent, did not stay in a rut, instead have the courage to break through, dare to innovate, push out the old to bring forth the new in the framework of traditional Chinese culture, let you feel the elements of modern Chinese culture and the combination of burst out of the spark and charm!