Embedded Files
Google UX Method & Branding
Case Study: Marione restaurant
Case Study: Marione restaurant
The Challenge: Digitizing Hospitality
The Challenge: Digitizing Hospitality
The goal was to transform the ordering experience of a traditional Italian pizzeria into a seamless digital journey via interactive kiosks.
The primary challenge was to digitize the process without losing the "human" and welcoming soul of the brand, turning a technical operation into a natural extension of the restaurant's hospitality.
Governance: The Google UX Framework
Governance: The Google UX Framework
As a certified specialist, I led the project by strictly applying the Google Design Thinking Framework. From the Empathize phase (Personas and User Journeys) to Definition (Competitive Audit), every design choice was validated through research.
I implemented my "4Cs" governance model, Coherence, Continuity, Context, and Complementarity, to ensure the UX was not only functional but strategically aligned with business growth.
01
02
03
Creative Narrative AI-Branding
Creative Narrative AI-Branding
The visual heart of the brand is an ironic caricature of the owner, created using Firefly AI to humanize the technology.
This Art Direction choice transforms the kiosk from a cold payment tool into a narrative touchpoint. I coordinated the entire creative suite, from the vector logo in Adobe Illustrator to the advertising campaigns, ensuring the "Unignorable" brand identity remained consistent across all physical and digital formats.
Technical Execution: From Wireframes to SUS Testing
Technical Execution: From Wireframes to SUS Testing
The technical workflow progressed from initial paper sketches to high-fidelity interactive prototypes in Figma.
The process included in-depth usability studies and SUS (System Usability Scale) analysis to objectively measure interface effectiveness.
The integration of Motion Graphics (After Effects) and digital illustrations resulted in a rich, intuitive UI that guides the user through the menu without friction.
Impact: A Strategic Brand Asset
Impact: A Strategic Brand Asset
The final result is a unified brand ecosystem where the kiosk app blends seamlessly with the restaurant's decor and atmosphere.
Operational efficiency was significantly boosted without sacrificing brand authenticity.
This case demonstrates my ability to manage complex digital products where Creativity as a Hard Skill meets the highest international methodological standards.
Make your Brand Unignorable.
Make your Brand Unignorable.
Today, major organizations manage infrastructure and logistics budgets comparable to those of sovereign states, yet they continue to communicate with the narrative impact of a small parish.
My UNIGNORABLE model help organization to build a strategic ecosystem to solve a systemic paradox within the market system.
Google Sites
Report abuse