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The Academic Authority Behind the Method
The Reverse Journey
From Field Practice to Academic Encoding
From Field Practice to Academic Encoding
Unlike traditional linear paths, my professional evolution has been intentionally "backward." I built my authority on over 25 years of "hands-on" experience in the communication field.
Only after mastering the technical and creative execution did I choose to return to academia to encode that experience into a rigorous framework. I believe in continuous learning as the only tool to remain agile. At 50, studying is an accelerator of vision, ensuring my methods remain fresh and strategically relevant
Master’s Degree in Digital Communication & Marketing
Master’s Degree in Digital Communication & Marketing
Universitas Mercatorum (LM-59), Ongoing.
Universitas Mercatorum (LM-59), Ongoing.
I embarked on this degree at age 50 to provide a scientific structure to decades of professional intuition.
This path is a constant laboratory for updating my knowledge on contemporary marketing paradigms and digital transformation. My prior experience allows me to navigate the curriculum with speed and a high degree of practical application.
Bachelor’s Degree in Design and Fashion Disciplines
Bachelor’s Degree in Design and Fashion Disciplines
Ecampus University, Final grade 108/110.
Ecampus University, Final grade 108/110.
A multidisciplinary journey where "Fashion" was investigated as an anthropological meme and a social study of consumption and trends. My studies spanned from cinema and directing to theater and fine arts, integrating traditional techniques with digital tools.
Thesis: Digital Painting as a Tool for Narrative Marketing, an investigation into illustration not as decoration, but as a primary vehicle for strategic storytelling.
PMP® Project Management Professional
PMP® Project Management Professional
Project Management Institute (PMI)
Project Management Institute (PMI)
I earned this certification by passing a high-complexity exam with the highest possible score (Above Target) across all domains: People, Process, and Business Environment.
Why PMP for an Art Director? To bridge the historical gap between aesthetics and management.
For me, creativity is a Hard Skill: a process that must be governed, measured, and delivered on time and on budget. While many are "Art," I guarantee to be the "Director," managing teams, risks, and strategic objectives with methodological rigor.
Verification code: 4282804
MEAL DPro. Monitoring, Evaluation, Accountability, and Learning
MEAL DPro. Monitoring, Evaluation, Accountability, and Learning
PM4NGOs
PM4NGOs
This certification is specific to the non-profit and international development sector. It has allowed me to transform KPIs from abstract concepts into precise tools for measuring the quality and real impact of creative processes.
It serves as a guarantee of transparent, data-driven management essential for operating with international organizations in complex environments like the EAC.
Verification code: 107256.2045796874-41447
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Google UX/UI Design Professional Certificate
Google UX/UI Design Professional Certificate
Google certification
Specialized in User Experience and User Interface logic and adaptive interface design via Coursera.
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C4D – Communication for Development
C4D – Communication for Development
UNICEF Agora
Utilizing communication as a strategic tool to drive social and behavioral change, fostering community engagement and long-term sustainability.
Verification code: 8MrEA5BpUM
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DG ECHO – Visibility and Communication
DG ECHO – Visibility and Communication
Certified by the European Union
Specialized training in managing strategic visibility for EU-funded humanitarian projects. Ensuring strict compliance with institutional guidelines while crafting high-impact narratives for global donors.
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PSEA – Prevention of Sexual Exploitation and Abuse
PSEA – Prevention of Sexual Exploitation and Abuse
Advanced Level (UNICEF/UN)
A core ethical pillar for international NGO operations. This advanced certification ensures the highest standards of beneficiary protection and safeguarding are integrated into project governance.
Verification Code: tWHxMWnaz0
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3D Digital Tools
3D Digital Tools
Specialist courses in 3D Modeling (Rhinoceros) and 3D Printing at "FabLab Unindustria", Treviso (IT).
Often used in conjunction with CLO 3D clothing design software.
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The Foundation
The Foundation
High School Diploma in Graphic and Printing Techniques, where my passion for typographic and visual technique began.
The Thinking Tools:
Rhetoric and Cognitive Mechanisms
The Thinking Tools:
Rhetoric and Cognitive Mechanisms
My preparation is rooted in the study of cognitive processes and visual rhetoric.
I apply structured protocols for stimulating applied creativity, moving far beyond superficial techniques.
Teaching & Mentoring
Teaching & Mentoring
For two years, I transferred my field experience to a new generation of creatives through a highly practical curriculum.
Teaching oriented toward the "craft," merging software mastery with professional production logic.
Mechanisms & Techniques
Mechanisms & Techniques
I utilize the Osborn Checklist, morphological breakdowns, and structured brainstorming, I combine emotional intelligence (Goleman) and systemic design (Munari) to trigger specific behavioral patterns
The Goal
The Goal
o generate solutions that are not just visually compelling, but functional, mapped against the cognitive biases and behavioral patterns of the target audience
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