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All information is updated as of 3 Jan 2024, 7.30 pm [Singapore (GMT+8)].
Definition
Definition
Graphic designers help to design visuals that include both text and images to catch attention and convey a message. They create everything from posters and billboards to packaging, logos and marketing materials and use elements such as shapes, colours, typography, images and more to convey ideas to an audience.
The Role of a Graphic Designer
The Role of a Graphic Designer
Graphic designers play an essential role in our society. Among many other things, their core responsibility is to create visual communications such as adverts, branding, publicity materials and magazine layouts, which make up most of what our world is today when it comes to marketing and advertising.
Some examples of other things required of a graphic designer include:
Discussing design requirements with clients to understand objectives and expectations
Planning design concepts with rough layouts of art
Deciding design specifications such as size, colour, and organisation of graphics and copy
Using design software to develop artwork for the desired visual effects
Working with the marketing team and other professionals such as copywriters
Discover more about graphic designers and what it takes to become one yourself by checking out these links:
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