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Engaging the Youth through Coffee EducationMANILA, PHILIPPINES – The Philippine Coffee Board, Inc. (PCBI) and the School of Hotel, Leisure, and Restaurant Management of St. Scholastica’s College-Manila (SSC-Manila) has officially launched its partnership to engage the youth through coffee education with a Coffee 101 course held last 25 October 2019. It was attended by over thirty (30) students and faculty members from different colleges and universities in Metro Manila.
Why Coffee?There’s more to Philippine coffee that’s yet to be discovered by experts and enthusiasts alike. Philippine coffee has the potential to compete with coffee produced in other countries like Indonesia, Vietnam, and Brazil, but not many know about it yet. Coffee education initiatives that put a spotlight on Philippine coffee, like Coffee 101, benefits farmers who need more support in accessing a wider local market while informing the youth that it doesn’t have to be a case of education vs. coffee farming. In fact, the best way to bridge the gap between the youth and coffee is through education.Coffee 101: Basics of Philippine Coffee
The introductory course was led by Ms. Pacita Juan, a social entrepreneur, green advocate, coffee crusader, advocate of women empowerment through business, and president and co-chair of PCBI. She talked about the history of Philippine coffee and the journey from seed to cup, and the role that variety, roasts, grinds, and brewing methods play in making the perfect cup.There are many experiences that can be offered to the youth—experiences that can help them understand and love the coffee industry more. Coffee 101 was just the first of many other coffee education courses that will be offered at SSC-Manila in partnership with PCBI. By creating opportunities for the youth to see the possibility of working in coffee, it reinforces the importance of their skills, innovation, and creativity in shaping the future of the Philippine coffee industry.
Furthermore, the youth can use coffee as a platform to uplift the lives of their fellow Filipino who are in need. “As a Scholastican community, we are also responding to this call to action as we seek the good of the poor through poverty alleviation. We involve ourselves in the empowerment of Filipino families—in this case, of our Filipino coffee farmers,” said Ms. Lailie Uy-Sicdawag, Dean of the School for Hotel, Leisure, and Restaurant Management of SSC-Manila.
Learning about coffee is really life-changing, not just for the person learning about it but also for the farmers who need all the support they can get. By making the youth aware of the challenges in the journey from seed to cup, they will be able to better appreciate the hard work that our farmers do. So, the next time you buy a cup of coffee, take Ms. Juan’s words to heart. “Challenge your baristas. Ask them, where does your coffee come from? Hopefully, the answer is Philippine coffee.”
Why Coffee?There’s more to Philippine coffee that’s yet to be discovered by experts and enthusiasts alike. Philippine coffee has the potential to compete with coffee produced in other countries like Indonesia, Vietnam, and Brazil, but not many know about it yet. Coffee education initiatives that put a spotlight on Philippine coffee, like Coffee 101, benefits farmers who need more support in accessing a wider local market while informing the youth that it doesn’t have to be a case of education vs. coffee farming. In fact, the best way to bridge the gap between the youth and coffee is through education.Coffee 101: Basics of Philippine Coffee
The introductory course was led by Ms. Pacita Juan, a social entrepreneur, green advocate, coffee crusader, advocate of women empowerment through business, and president and co-chair of PCBI. She talked about the history of Philippine coffee and the journey from seed to cup, and the role that variety, roasts, grinds, and brewing methods play in making the perfect cup.There are many experiences that can be offered to the youth—experiences that can help them understand and love the coffee industry more. Coffee 101 was just the first of many other coffee education courses that will be offered at SSC-Manila in partnership with PCBI. By creating opportunities for the youth to see the possibility of working in coffee, it reinforces the importance of their skills, innovation, and creativity in shaping the future of the Philippine coffee industry.
Furthermore, the youth can use coffee as a platform to uplift the lives of their fellow Filipino who are in need. “As a Scholastican community, we are also responding to this call to action as we seek the good of the poor through poverty alleviation. We involve ourselves in the empowerment of Filipino families—in this case, of our Filipino coffee farmers,” said Ms. Lailie Uy-Sicdawag, Dean of the School for Hotel, Leisure, and Restaurant Management of SSC-Manila.
Learning about coffee is really life-changing, not just for the person learning about it but also for the farmers who need all the support they can get. By making the youth aware of the challenges in the journey from seed to cup, they will be able to better appreciate the hard work that our farmers do. So, the next time you buy a cup of coffee, take Ms. Juan’s words to heart. “Challenge your baristas. Ask them, where does your coffee come from? Hopefully, the answer is Philippine coffee.”
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