We have three kinds of rhetorical appeals: Ethos, pathos, logos
The strategy is how you employ that appeal.
For example:
"I am bolstering my ethos by using research from experts in the field" Appeal: ethos, Strategy: expert research (borrowing expertise)
"I am employing a pathos appeal by telling tragic stories from women who have been abused by a domestic partner." Appeal: pathos, Strategy: storytelling
"I am building a logos argument by showing the effects of climate change" Appeal, logos: Strategy: cause/effect.
(Def.) a comparison between one thing (with regard to your topic) and another, similar thing to help support your claim.
It is important that the comparison is fair and valid
the things being compared must share significant traits of similarity.
(Def.) you argue that X has caused Y, or that X is likely to cause Y to help support your claim.
Be careful with the latter – it can be difficult to predict that something “will” happen in the future.
(Def.) use of many examples or a variety of evidence to support a single point.
We have talked about this before. What term does this remind you of? (Paradigm)
(Def.) moving beyond just including a fact, but explaining the significance or relevance of that fact
(Def.) A reasoned statement
If socrates is man,
And men are mortal,
Than socrates will die.
(Def.) A well-reasoned statement that relies on an unstated or implied statement
If Helen was in love with paris,
And love is the will of the Gods,
(Unstated: the will of the Gods cannot be changed by mortals)
Then we cannot blame Helen for running off with Paris.
Show expertise in the topic
Refer to an expert (borrow their expertise)
Referring either directly or indirectly to the values that matter to the intended audience (so that the audience will trust the speaker)
Using language, phrasing, imagery, or other writing styles common to people who hold those values, thereby “talking the talk” of people with those values (again, so that the audience is inclined to trust the speaker)
Referring to their experience and/or authority with the topic (and therefore demonstrating their credibility)
Referring to their own character, or making an effort to build their character in the text
Expressive descriptions of people, places, or events that help the reader to feel or experience those events
Vivid imagery of people, places or events that help the reader to feel like he or she is seeing those events
Sharing personal stories that make the reader feel a connection to, or empathy for, the person being described
Using emotion-laden vocabulary as a way to put the reader into that specific emotional mindset (what is the author trying to make the audience feel? and how is he or she doing that?)
Using any information that will evoke an emotional response from the audience. This could involve making the audience feel empathy or disgust for the person/group/event being discussed, or perhaps connection to or rejection of the person/group/event being discussed.
(Def.) Making your audience feel a sense of belonging in the world (or vision of the world) that you are trying to create.
Do this through values, shared language, likes or dislikes, etc.
(Def.) examples
Examples can be logical (exemplification), emotional, or can build credibility.