Member recruitment & retention
Member recruitment & retention
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Whether it is the beginning of the year, or you are in the middle of a major programming event, now is the perfect time to recruit members.
Your organization should identify the needs of your target audience and take into consideration why they might want to join your organization. It is important to remember that people tend to look for similar things when joining groups.
Group members typically need (a):
• Sense of belonging and feeling that they are sincerely welcome and needed
• Sense of sharing in the planning of the group’s objectives
• To feel that the goals and objectives of the group are within reach and make
• To feel that what they do has a real purpose; members also need to feel that their contributions are for the good of the group
• To share in making the group rules
• To know what is expected of them
• To see that progress is being made toward the goals the group has set
• To be kept informed
• To have confidence in the groups leaders’ ability to lead the organization well
• To feel like they are being treated fairly, as well as being recognized for individual accomplishments
• To feel valued and respected
5 Reasons Students Get Involved
5 Reasons Students Get Involved
Growth
Growth
The opportunity to learn new skills in management, human relations, accepting responsibilities, learning to recognize and transfer skills.
Recognition
Recognition
Special benefits and privileges, acknowledgement from others, and personal satisfaction.
Achievement
Achievement
Reaching/surpassing a goal, personal development, building a strong resume, satisfaction of having an impact on campus.
Participation
Participation
An opportunity to apply new skills, managing groups, being involved in a program or event.
Enjoyment
Enjoyment
Making new friends, having fun & satisfaction in accomplishing goals, and serving others.
Ways to Recruit
Ways to Recruit
Recruitment can be accomplished through personal contact, as well as by word of mouth. Below are some ways in which you can recruit members.
• Introduce yourself to students and describe the goals and initiatives of your organization.
• Be able to answer questions that newcomers may have about your organization.
• Obtain information about individuals interested in your organization (name, phone, email) so that you can constantly communicate with them.
• Extend invitations to your organization’s meetings and offer to accompany a newcomer (this may make them feel more welcome because they will know someone at the meeting)
• Participate in the Activity Fairs sponsored by Campus Activities.
• Advertise your organization, and make a good name for yourself by becoming involved on campus (use brochures, flyers, banners, pictures, etc. to advertise and highlight special events for your organization).
• Utilize StormSync! Put your organization events on the Master Calendar, and ensure your page is updated for prospective new members.
Ways to Retain
Ways to Retain
Once you have attracted members to your organization, it is important that you keep them involved if they are happy and they feel as if they are asset to the organization. Pay attention to the needs of your members and maintain a good level of professionalism within your organization. Below are some things you can do to retain your members:
1. Have consistent meetings (with meetings held frequently, the general body will feel like they are knowledgeable of the organization’s status. Try to have them at the same time [bi-weekly/bi-monthly] and at the same place [Activity Hour Classroom].
2. Be considerate of your members (allow members to have a voice and them feel as if their voice is being heard, acknowledge their accomplishments, and uplift them when they struggle to meet goals).
3. Delegate responsibilities (although you have a pre-selected executive board in most cases, try to assign tasks to general body members. Members will feel appreciated and maintain a vested interest in the organization).
4. Plan ahead (be sure to maintain order and make sure that the goals of your organizations are being met, members tend to be happier when operations flow smoothly and when the organization is visible on campus).
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