This project was completed as part of my Digital Marketing & E‑Commerce training. It demonstrates my understanding of SEO fundamentals, keyword research, and on‑page optimization techniques.
A practical SEO exercise focused on improving page visibility through keyword selection, content structure, and metadata optimization. This project reflects my ability to apply SEO best practices in a clear, structured way.
Keyword research using search intent and relevance
Optimizing titles and meta descriptions
Improving on‑page structure (H1, H2, internal links)
Writing SEO‑friendly copy
Adding alt text for accessibility and ranking
Basic competitor review to understand positioning
SEO fundamentals
Keyword research techniques
On‑page optimization
Content structuring
Basic SERP analysis
Understanding of SEO best practices
Ability to structure content for visibility
Skill in selecting relevant keywords
Attention to detail in metadata
Readiness to support SEO tasks in marketing teams