This project was completed as part of my Digital Marketing & E‑Commerce training. It demonstrates my ability to navigate GA4, interpret key metrics, and translate data into clear insights for decision‑making.
A hands‑on analytics project focused on understanding user behavior, traffic sources, and engagement patterns using GA4. This work highlights my ability to read dashboards, identify trends, and extract meaningful insights that support marketing decisions.
Setting up GA4 property exploration
Reviewing acquisition, engagement, and retention reports
Analyzing traffic sources and user behavior
Interpreting key metrics (sessions, views, engagement rate)
Building simple explorations (funnels, pathing)
Identifying performance trends to guide marketing actions
Google Analytics 4
Data interpretation
User behavior analysis
Traffic source evaluation
Basic reporting
Confidence navigating GA4
Ability to interpret data clearly
Understanding of user journeys
Skill in identifying actionable insights
Readiness to support reporting tasks in marketing teams