Welcome email — introduces the brand and sets the tone
Onboarding email — guides customers through first steps
Follow‑up email — checks in after an action or purchase
Writing clear, warm, customer‑centred messages
Structuring email flows for different customer stages
Creating templates that teams can reuse
Aligning tone with brand voice (soft, human, supportive)
Understanding customer needs and timing
Google Docs — drafting templates
Canva — designing simple, branded email layouts
Webador — showcasing email examples on my portfolio site
Strengthens brand identity by using consistent tone, style, and messaging
Builds recognition through repeated, meaningful touchpoints
Introduces the brand story in a clear, human‑centred way
Creates trust by communicating with warmth and reliability
Supports long‑term visibility with ongoing, gentle engagement